As Seen On TV, Inc. and CeeLo Green Enter Into Strategic Partnership Confirming CeeLo Green as Brand Ambassador for eDiets.com As the Grammy Award Winning Artist Launches His Weight-Loss Journey
CLEARWATER, Fla., Dec. 20, 2012 /PRNewswire/ -- As Seen On TV, Inc. (OCTQB: ASTV), a direct response marketing company, and CeeLo Green have entered into a strategic partnership to help the Grammy Award Winning artist with his New Year's resolution to make health a habit. CeeLo Green will be the brand ambassador for eDiets.com, Inc., a pending acquisition of As Seen On TV, Inc., and will proudly use their fresh, diet meal delivery service as he embarks on his weight-loss journey.
Releasing a video message to fans last week expressing his self-motivation and dedication to living a healthier life, CeeLo Green has chosen eDiets to assist him throughout this lifestyle change. As the brand ambassador of eDiets, CeeLo will work collaboratively with the combined As Seen On TV and eDiets teams to meet his personal goals, as well as, develop and launch a marketing plan to help encourage others to join him in his weight-loss journey. With this new partnership and peak diet season just around the corner, eDiets expects to greatly increase its awareness of its personalized weight-loss-oriented meal delivery products and services.
eDiets is a leading provider of personalized nutrition, fitness and weight-loss programs. Its award-winning, fresh-prepared diet meal delivery service is sold directly to members on its flagship site, www.eDiets.com. eDiets' unique infrastructure offers its users an end-to-end solution strategically tailored to meet its specific goals of achieving a healthy lifestyle.
As an invested partner, CeeLo Green will receive an initial fee, a royalty and warrants to purchase shares of As Seen On TV common stock (ASTV); and, the license agreement is for a minimum of two years.
"With the strenuous rehearsals and big production of my upcoming Vegas residency 'LOBERACE' kicking off in February, I've personally committed to making health a habit in the New Year," stated CeeLo Green. "When I decided to make this commitment to myself, I needed a program that would work with my nonstop lifestyle, and eDiets has made it easy and convenient to make health a priority between recording new music, constant traveling and being a father."
Jen Hartnett, CEO of eDiets, stated, "We are excited about eDiets partnering with such a beloved and recognizable talent. CeeLo will undoubtedly maximize eDiets brand potential and be a powerful agent for change. We are honored that CeeLo has chosen eDiets to help him in his weight loss journey and believe he will inspire others to live a healthier life."
Steve Rogai, CEO of As Seen On TV, Inc. stated, "CeeLo Green is a smart and motivated artist with appeal to his millions of fans worldwide. We are very pleased with this partnership in that CeeLo's interests are aligned with our shareholders at As Seen On TV Inc.; it's a win-win situation as both eDiets and CeeLo have the same goal in mind – results."
About CeeLo Green
Thomas DeCarlo Callaway, better known by his stage name CeeLo Green, is an American singer-songwriter, rapper, record producer, and actor. Initially, he came to prominence as a member of the southern hip hop group Goodie Mob, later launching a critically acclaimed solo career and forming Gnarls Barkley with Danger Mouse.
Internationally, CeeLo is best known for his soul work: his most popular was Gnarls Barkley's 2006 worldwide hit "Crazy," which reached number one in various singles charts worldwide, including the UK. In the United States, "Crazy" reached number two on the Billboard Hot 100. Parent album St. Elsewhere was also a hit, reaching number one on the UK Albums Chart and number four on the US Billboard 200 album charts.
In 2010, CeeLo took a break from recording with Gnarls Barkley and released the single "F*** You!" on August 19 as a solo recording artist. The song was an instant hit, with the radio-edit version "Forget You" reaching the top spot in the UK and the Netherlands and charted at number two on the U.S. Billboard Hot 100. The parent album, The Lady Killer (2010) saw similar success, peaking within the top five of the UK Albums Chart and debuting within the top ten on the Billboard 200 album charts, and received a Gold certification from the BPI in the UK shortly after its release. His second single "It's Ok" was a hit in Europe and the third single, "Bright Lights Bigger City" has also seen similar charting success. CeeLo is also currently a vocal coach on the NBC reality talent show The Voice with Christina Aguilera, Adam Levine, and Blake Shelton.
On February 27, 2013, at the Planet Hollywood Resort & Casino in Las Vegas, CeeLo will debut "LOBERACE." This unique, new show exclusively for Planet Hollywood will be an electrifying journey into the world of CeeLo's brainchild, "LOBERACE." More of a spectacle than a show, CeeLo, the conductor/ringmaster "LOBERACE," will take you on a ride through the colorful decades of music, stopping at legendary moments in time, with CeeLo's flamboyant sense of style & over-the-top creativity, magnified and intensified, and his soulful voice covering some of his favorite music as well as original songs. Part dance party, part live intimate concert, this energetic, exotic show will be as inspired and visually alive as CeeLo Green.
About As Seen On TV, Inc.
As Seen On TV, Inc. is a direct response marketing company and owner of AsSeenOnTV.com. We identify, develop and market consumer products for global distribution via TV, Internet and retail channels. As Seen On TV, Inc. was established by Kevin Harrington, a pioneer of direct response television. For more information go to www.AsSeenOnTV.com and www.TVGoodsInc.com.
In accordance with the Private Securities Litigation Reform Act of 1995, we caution you that, whether or not expressly stated, certain statements made in this news release that reflect management's expectations regarding future events and economic performance are forward-looking in nature and, accordingly, are subject to risks, uncertainties and assumptions. This news release contains forward-looking statements about the Company including statements about the Company's expectations: (i) that our proposed acquisition of eDiets will take place; (ii) that we will be able to obtain the additional financial support required in order to remain in business; (iii) that these trends will be sufficient to enable both eDiets and As Seen On TV to become profitable; (iv) regarding the future prospects and growth potential of As Seen On TV and eDiets; (v) regarding the potential benefits to be derived from our association with CeeLo Green; and (v) regarding market demand for our products. We wish to caution readers that certain important factors may have affected and could in the future affect our actual results and could cause actual results to differ significantly from those expressed in any forward-looking statement. With respect to all these statements, these factors include those risk factors set forth in filings by As Seen On TV and eDiets with the Securities and Exchange Commission, including annual and quarterly reports, and the following: (vi) our ability to consummate the acquisition of eDiets; (vi) our ability to raise additional financial support from one or more sources; (vii) our ability to sufficiently increase our revenues and control expenses; (iv) the effectiveness of our marketing and advertising programs, including our program involving CeeLo Green; (viii) our ability to develop and market products; (ix) our ability to recruit and retain key executive officers; (x) our ability to maintain compliance with applicable regulatory requirements; and (xi) the state of the credit markets and capital markets, including the level of volatility, illiquidity and interest rates. We cannot guarantee future results, level of activity, performance or achievements. Moreover, neither we nor any other person assumes responsibility for the accuracy or completeness of any of these forward-looking statements. You should not rely upon forward-looking statements as predictions of future events. We do not undertake any responsibility to update any of these forward-looking statements to conform our prior statements to actual results or revised expectations.
ProActive Capital Group
641 Lexington Avenue, 6th Floor
New York, NY 10022
SOURCE As Seen On TV, Inc.