As Seen On TV, Inc. Signs Product Endorsement Agreement with Holly Madison Endorsement Will Cover Soon-to-be Announced Product(s)

CLEARWATER, Fla., Aug. 15, 2012 /PRNewswire/ -- As Seen On TV, Inc. (ASTV), a direct response marketing company and owner of the website "AsSeenOnTV.com," announced today that it has signed an endorsement agreement with Holly Madison. Holly Madison has agreed to act as spokesperson in and on advertisements and appear on live television shopping channels to promote and sell As Seen On TV product(s).  The Company will be announcing new product collaboration(s) over the next several months.

As Seen On TV, Inc. and Holly Madison plan to develop, market and sell consumer-oriented product(s). As Seen On TV, Inc. intends to develop video promotional vehicles, market the product(s) on live television shopping channels and distribute the products through e-commerce websites and retail.

Steve Rogai, CEO of As Seen On TV, Inc. stated, "We are very excited to be working with such a talented and recognized personality such as Holly. With her business-savvy outlook, Holly's appeal and exposure has captured the attention of millions of people worldwide. We look forward to working together to develop, market and sell numerous products."

Holly Madison stated, "I look forward to collaborating with As Seen On TV and bringing new and exciting products that I personally use to consumers worldwide. I partnered with As Seen On TV because of their past success working with celebrities and taking ideas and products from concept to market."

About Holly Madison

Holly Madison is widely considered to be one of the most beautiful and sexy women in the world today. With a classy and iconic look, a worldwide fan base and a head for business, Holly has transformed into a mainstream celebrity, emerging as a worldwide "it" girl. 

It was her work on the hit reality shows "The Girls Next Door" and "Holly's World" and as a correspondent on the entertainment news magazine EXTRA, that catapulted Holly into the homes of millions of viewers.  Her sense of humor, hard work and "hometown" common sense won the hearts and minds of America and made Holly one of the most popular women in the world today. 

Holly is currently headlining "Peepshow" at Las Vegas' Planet Hollywood Hotel and Casino.  www.HollyMadison.com, www.twitter.com/hollymadison, www.facebook.com/hollymadison

About As Seen On TV, Inc.

As Seen On TV, Inc. is a direct response marketing company and owner of AsSeenOnTV.com. We identify, develop and market consumer products for global distribution via TV, Internet and retail channels. As Seen On TV, Inc. was established by Kevin Harrington, a pioneer of direct response television. For more information go to www.AsSeenOnTV.com and www.TVGoodsInc.com.

Forward-Looking Statements:

Except for statements of historical fact, the matters discussed in this press release are forward-looking and made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. "Forward-looking statements" describe future expectations, plans, results, or strategies and are generally preceded by words such as "future," "plan" or "planned," "expects," or "projected." These forward-looking statements reflect numerous assumptions and involve a variety of risks and uncertainties, many of which are beyond the company's control that may cause actual results to differ materially from stated expectations. These risk factors include, among others, limited operating history, difficulty in identifying and marketing products, intense competition and additional risks factors as discussed in reports filed by the company with the Securities and Exchange Commission, which are available at http://www.sec.gov.

Contact Information:

Steven Hart
Corporate Strategy & Development
shart@tvgoodsinc.com
917-658-7878

SOURCE As Seen On TV, Inc.



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