Ascension Health Names Embark Digital Agency Of Record For All Of Its Health Ministries In Michigan
FARMINGTON HILLS, Mich., Nov. 12, 2013 /PRNewswire/ -- Ascension Health (or Ascension Health Ministries of Michigan) has announced digital and social marketing firm Embark Digital as its agency of record for the health care system's digital communications activities at all of its health ministries throughout Michigan.
In addition to St. John Providence Health System in metropolitan Detroit, Embark Digital's agency of record agreement for digital and social services now also includes Michigan ministries of Borgess Health in Kalamazoo, Genesys Health System in Grand Blanc, St. Joseph Health System in Tawas and St. Mary's of Michigan in Saginaw. Embark Digital began working with St. John Providence Health System last fall before securing the statewide account. One out of every eight people in Michigan is served by an Ascension Health ministry.
"This move streamlines and integrates our digital marketing efforts across the entire state of Michigan, making it easier for any person in any of the communities we serve to access information about our physicians, programs and centers of excellence," said Janice Cosby Bridges, Ascension Health's chief marketing officer for Michigan. "Today's health care marketplace is competitive. Since it is the patient who decides his or her physician and hospital, clear and coherent branding at every consumer touchpoint is critical to distinguish and demonstrate why we provide the best health care."
Embark Digital is a Duffey Petrosky company, which already serves as Ascension Health Ministries of Michigan's agency of record for its traditional advertising and marketing communication needs.
"I'm excited to be working with Embark Digital," Cosby Bridges added. "The agency has proven that it is experienced and innovative, and we feel their integrated approach will help us achieve our communications and business goals in all of the Michigan communities we serve."
Embark Digital president and co-founder Mark Russell said the firm's experienced team was originally hired to provide marketing counsel and support for St. John Providence Health System, and he welcomes the opportunity to expand the firm's work for Ascension Health.
"We're helping the ministries build loyal, trusting relationships with its communities throughout Michigan," said Russell. "By providing valuable health care and wellness-related information via all digital and social media channels, Ascension Health delivers on its brand promise of providing excellent health care in every community it serves."
About Embark Digital:
Embark Digital, a Duffey Petrosky company, offers clients strategic digital, social and mobile marketing communications solutions, inspiring consumers to engage deeply with brands. For more information, visit www.embarkdigital.com or contact Jo Bourjaily at 248.766.5765.
About Duffey Petrosky:
Duffey Petrosky is an award-winning, Michigan-based, full-service marketing communications agency where the definition of success is finding and implementing the right answer for clients. For the past 16 years, Duffey Petrosky has grown by attracting top-tier talent in every discipline. The agency has been listed on Inc. Magazine's 5,000 Fastest Growing Companies in America in 2009, 2010, 2011 and 2012. The agency was named one of Detroit Free Press's Top Workplaces for 2010, 2011 and 2012. For more information, visit www.duffeypetrosky.com or contact Jo Bourjaily at 248.766.5765.
SOURCE Embark Digital
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