ASI's Global Study Proves Promo Products Memorable and Popular
Polled consumers in 27 cities across North America, Europe and Australia
TREVOSE, Pa., Oct. 29, 2014 /PRNewswire/ -- The Advertising Specialty Institute® (ASI) today released groundbreaking global research proving logoed promotional products deliver commanding advertiser recall among 85% of consumers surveyed.
The superior recall far exceeds other advertising and marketing alternatives, creating a higher return on investment (ROI) than other forms of media. For its 2014 Global Advertising Specialties Impressions Study, ASI conducted thousands of in-person interviews with businesspeople and students in key cities across North America, Europe and Australia, including Mexico City, Madrid, Sydney, Tampa, Charlotte, Minneapolis, Denver and San Diego.
Watch ASI's YouTube video and go to www.asicentral.com/study to read ASI's research and supporting graphics in its entirety.
"World-wide, we found people who consistently remember the advertisers on logoed items and who feel good about the brands on promotional products they use day in and day out," said ASI CEO Timothy Andrews.
Results of the cost analysis of promotional products versus other advertising media found that that at about half a penny, promo products have a lower cost-per-impression (CPI) in the U.S. than prime-time TV, national magazine and newspaper ads, and a similar CPI to spot radio and Internet advertising.
Study results also show useful imprinted items like pens, shirts and mugs that companies, schools and non-profits often give away to advertise their brand or event or to thank employees and clients are consistently popular and persistent, with most people owning about 10 items they generally keep for seven months.
2014 study highlights include:
- Midwesterners own the most products of any region surveyed.
- Bags, which are generally mobile and therefore seen by more people, generated the most impressions in Sydney with more than 5,800 a month.
- Half of Mexican consumers own promo drinkware, the highest percentage in North America.
- In Madrid, 34% of surveyed residents own a promo USB drive, the highest of any area measured.
- In Charlotte, 66% of consumers who own promo calendars are more likely to do business with that advertiser.
ASI's research studies are the most influential in the industry's history, continuously cited throughout the B-to-B industry and across the advertising and marketing spectrum.
About ASI
The Advertising Specialty Institute (ASI; www.asicentral.com) is the largest media, marketing and education organization serving the promotional products industry, with a network of over 25,000 distributors and suppliers throughout North America.
Video - http://youtu.be/wdUfF9P80Fg
SOURCE Advertising Specialty Institute
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