Ask.com Launches Partner Platform to Further Expand Q&A Offering
Launch Partner Susan G. Komen for the Cure® Teams with Ask.com for 'Answers for the Cure'
OAKLAND, Calif., Sept. 10 /PRNewswire/ -- Ask.com, the number one online brand for questions and answers and an operating business of IAC (NYSE: IACI), today debuted its new Q&A Partner Platform and "Answers for the Cure" program – a unique way to raise money for Susan G. Komen for the Cure® using Ask's recently-launched Q&A beta offering. The Q&A Partner Platform makes it easy for members of the Ask Q&A community to support charitable causes, such as launch partner Komen for the Cure, simply through answering questions. Once users register, Ask will contribute ten cents for every question answered to Komen, from now through the end of the year.
"This new platform is an important part of our multi-pronged approach to grow our Q&A community, while giving back at the same time," said Doug Leeds, president of Ask.com US. "We see huge long-term opportunity for partnering with both non-profit and, eventually, commercial organizations to build our user community with motivated, knowledgeable experts who can provide high quality answers to other users' questions. Today's news is a first step in that roadmap."
The Q&A Partner Platform includes features such as membership badges and a progress meter on participants' home pages and profile pages, to showcase cause affiliation and track overall contributions. As Ask scales its partner strategy, the Q&A Partner Platform makes it easy to onboard multiple organizations.
"This is a great example of innovation and technology combining to help build a sense of community through shared information," said Karen White, director of corporate relations for Komen. "We're excited by the potential of this program to educate women, while also raising much-needed funds for Komen's extensive research and community outreach programs."
Launched in July, the Ask.com Q&A offering combines technology with human insight to find the best possible answers to users' questions. The site uses search technology fine-tuned to extract and index question and answer pairs from around the web, providing real answers, not just links, in response to questions. In addition, users can tap the collective knowledge of Ask.com community members to get answers to their questions. Ask.com uses proprietary routing technology to deliver questions for which there are no published answers to Ask.com community members based on individuals' unique knowledge and expertise.
To participate in Answers for the Cure, please register at http://www.ask.com/cure
Ask.com is the number one online brand for questions and answers and an operating business of IAC (NYSE: IACI). The Ask Network of sites is the 5th largest property in the US for unique searches according to July 2010 comScore data with 88 million domestic unique monthly users. Ask.com also syndicates search and advertising solutions to a network of affiliate partners.
About Susan G. Komen for the Cure®
Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure and launched the global breast cancer movement. Today, Komen for the Cure is the world's largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find the cures. Thanks to events like the Komen Race for the Cure®, we have invested more than $1.5 billion to fulfill our promise, becoming the largest source of nonprofit funds dedicated to the fight against breast cancer in the world. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit komen.org or call 1-877 GO KOMEN. Follow us on Facebook and Twitter.
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