2014

AskMen and Cosmopolitan.com Unveil Exclusive Survey Results on Gender Differences Survey Provides Further Proof That Men and Women Are Worlds Apart When It Comes to Romance, Body Image, and Privacy

LOS ANGELES, July 20 /PRNewswire/ -- AskMen and Cosmopolitan.com recently partnered to ask the age-old questions: Is chivalry dead? And are men really from Mars and women from Venus?  As experts in their respective areas, both sites set out to discover the true differences between both genders through AskMen's third annual The Great Male Survey and for the first time this year, The Great Female survey from Cosmopolitan.com. The survey of more than 100,000 respondents was aimed at uncovering how men and women differ when it comes to dating, sex, lifestyle, and world issues.

Highlights from this year's Great Male and Great Female surveys include:

  • Men and women have different perceptions about romance...

Nearly 40 percent of women report that their boyfriends or husbands are "not very often" or "never" romantic, yet 75 percent of men claim that they are romantic consistently.

  • More than two times as many men than women would cheat on their partner if they could get away with it.
  • Nearly half of men say they'd dump their partner if they became fat. However, only 1 in 5  women would break up with a boyfriend or husband who gained a lot of weight.

Other finds -  

1 in 5 men and women indicated that they would track their partner's movements via a GPS implant if they could.

  • One out of three men would completely respect their partner's privacy online, whereas only 1 in 5 women would do the same.
  • 45 percent of women don't want their partner friending his exes on Facebook, compared with 25 percent of men who feel that it's okay, though only if he's met her ex before.
  • Seventy-five percent of women say they peek at their ex's profile occasionally, while 15 percent of women admit that they do it constantly.

Today's modern man still has a traditional edge:

  • More than 85 percent of men still believe in the institution of marriage, with 1 out of 3 men stating that they will not pursue a relationship unless they feel that the woman has wife potential.
  • Men ranked "having a family" over a "high-profile career" as the number one status symbol for men.  
  • Chivalry not dead? Four out of five men believe that they should pay for all dates for the duration of the relationship or at least until it's established, whereas less than 25 percent of women say that their partner should always pick up the bill.

"At AskMen, we have come to rely on the annual Great Male Survey for the unique perspective it affords into what modern men value and how they think of themselves. By partnering with Cosmopolitan.com, it also provided us an opportunity to better understand the female perspective as it relates to our readers," comments James Bassil, Editor-in-Chief of AskMen. "This year's results are especially compelling as they illustrate the definition of modern-day masculinity and how certain male and female views are shifting apart in 2010."

A less-traditional female perspective:

  • More than half of women surveyed say that they don't feel at all pressured (by family, society, friends, etc.) to get married.
  • Only 25 percent of women are completely satisfied with their sex life.  Nearly 30 percent are totally unsatisfied, with 8 percent saying they want more sex.  Another 45 percent are somewhat satisfied but feel that there is room for improvement.
  • Eighty-five percent of women are comfortable being in a relationship with a man who has a lower income than they do.

"There always have been differences between women and men, but thanks to changing dynamics and technology, relationships are more complicated than ever," says Cosmopolitan Editor-in-Chief Kate White. "We were thrilled to work with AskMen on this survey to provide our readers with more understanding about the male mind.  It's our goal to help readers have fun and satisfying relationships with the opposite sex, and what better way to do that than to do an in-depth investigation of what makes men tick?"

Readers can view the results from AskMen's Great Male Survey at http://www.askmen.com/specials/2010_great_male_survey, and Cosmo's Great Female Survey at www.cosmopolitan.com/great-female-survey.

About AskMen

AskMen, a unit of News Corp. Digital Media, is the world's leading men's lifestyle web site. An online resource for men with daily features on subjects such as fashion, fitness, dating, money, and entertainment, AskMen  has the widest online audience reach in the "Men's Lifestyle" category in comparison with all other websites, attracting  12 million unique visits from the U.S. per month, and 14 million monthly visitors globally, according to Omniture. A foremost content provider with an archive of more than 60,000 articles available for free online, AskMen updates daily and publishes over 300 new features a month. AskMen has content partnerships with the likes of Yahoo!, Cosmopolitan.com, Sports Illustrated.com and more.

About Cosmopolitan

Cosmopolitan (www.cosmopolitan.com) is the best-selling young women's magazine in the U.S., a bible for fun, fearless females that reaches more than 18 million readers a month. Cosmopolitan delivers the latest news on men and love, fashion and beauty, women's health and self-improvement, and entertainment. Readers can also interact with the brand on the digital front, with Cosmopolitan.com, reaching 4 million unique users a month. Cosmopolitan mobile (m.cosmopolitan.com), reaching 180,000 users per month; and Cosmopolitan iPhone applications (Sex Position of the Day and Shop Cosmo), which have been downloaded more than 100,000 times. Cosmo Radio, the only magazine-branded radio channel of its kind, is available on Sirius XM Channels 111 and 162. In addition to the U.S. flagship, Cosmopolitan publishes 60 print magazine editions around the world. Hearst Magazines is a unit of Hearst Corporation (www.hearst.com) and one of the world's largest publishers of monthly magazines, with nearly 200 editions around the world, including 15 U.S. titles and 20 magazines in the United Kingdom, published through its wholly owned subsidiary, The National Magazine Company Limited. Hearst Magazines is the leading publisher of monthly magazines in the U.S. in terms of total circulation (ABC, Dec. 2009) and reaches 73 million adults (MRI, Fall 2009).

SOURCE AskMen



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