TEL AVIV, Israel, Jan. 26, 2016 /PRNewswire/ -- Askourt, the innovative, social media-based consulting platform for online apparel & fashion stores, is pleased to announce plans for expansion following the successful conclusion of its recent pilot with Style-River, Israel's leading online fashion retailer. Providing invaluable data, Askourt analyses key social connections, trends and preferences of on-site users, using friends' opinions and personal recommendations to drive targeted traffic to the store, increase social activity and improve user experience.
Askourt understands Forbes' assertion that "Personal recommendations are the number one driver of consumer purchase decisions at every stage in the purchase cycle." Their integrated platform allows online customers to consult with their friends, family or colleagues in real-time about items they are considering for purchase – through private Facebook, SMS or WhatsApp messages – without having to leave the online store or download any plug-in or application.
Tomer Limoey, Founder & CEO of Askourt, explains, "The basis of our idea is to enable customers to make better buying decisions with the help of their friends, who are familiar with their taste and preferences. The web is full of recommendations for products, but they are far from being as effective as the opinions of the people close to the consumers."
Askourt capitalises on those recommendations to direct targeted traffic to online stores like Style-River, where Askourt is now listed as one of its Top 5 Referring Sites. Askourt's Virtual Sales Person is an additional element that identifies customers who are likely to leave an online retailer's website without completing a purchase and springs into action, guiding the customers towards the shopping cart.
Hot on the heels of these latest triumphs, Askourt plans next to penetrate into Europe and the U.S and complete a round of funding to meet demands for their platform.
"We've developed a platform that is specifically and elegantly designed to get more customers to share on-site items with their friends while shopping," Limoey concludes. "Askourt improves the online shopping experience, and re-attracts customers who did not complete the purchase process back to the shopping track."
Askourt is the prime platform for connecting social networks to virtual stores. Askourt provides online retailers with tools designed to take their end users' shopping experience to the next level, gaining new customers and increasing conversions.
Established in 2015, Askourt's headquarters are located in Tel Aviv.
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