LONDON, Nov. 3, 2015 /PRNewswire/ -- myThings, a global leader in programmatic advertising, announced today the appointment of Assaf Suprasky as its CEO. Suprasky will replace myThings founder Benny Arbel who will serve as myThings' executive director. Arbel will now focus on developing the business strategy and leading the work with the company's strategic clients and partners.
Suprasky brings to myThings vast experience in managing international media and online advertising companies. Most recently, Suprasky served as Executive VP of Mobile for the AdTech company Matomy Media Group. Prior to Matomy, Suprasky had served as Vice President of Operations at Xtend Media and COO at AdsMarket US. Suprasky, who was involved in Matomy since its inception and was part of the team which led the company's IPO, played a pivotal role in Matomy's evolution into an international company with a market value of several hundred million dollars.
"During his tenure as CEO, Benny established myThings as one of the fastest growing Hi-Tech companies in Israel and in the world," said myThings' Chairwoman Sarit Firon. "We have now conceded to Benny's request to delegate the ongoing management of the company, in order for him to focus on the company's strategic business activity. We thank Benny for his contribution to myThings since the day he established the company and congratulate Assaf on joining the company. As an AdTech executive who has been leading large scale business and technology activities, Assaf brings the managerial expertise to steer myThings and strengthen its leading position in the global programmatic advertising market."
"I am thrilled to be joining one of the leading global AdTech companies and grateful for the vote of confidence," said Assaf Suprasky. "I see huge expansion potential for myThings, and look forward, with the help of Benny and the myThings' team, to build on myThings' success and explore new opportunities for growth."
Founded in 2005, myThings is a global leader in cross-device ad solutions. The company specializes in customizing desktop and mobile programmatic campaigns in 30 markets, providing data-driven solutions to the largest retail, travel, utility and gaming brands - including Puma, Walmart, Microsoft, 3Suisses, Orange, Very, French Connection, and Boots, among many others.
myThings' tailored offering was developed to meet advertisers' business goals through bespoke brand-aligned creatives, customized algorithms trained on each advertiser's data, and granular control over campaign segmentation for seamless engagement with users across marketing channels and devices.
Turning big data into incremental demand, myThings personalizes over 5 billion impressions per month through its integrations with 19 leading ad-exchanges, including FBX, MoPub and Rubicon, as well as through thousands of direct media partnerships with premium publishers worldwide.
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