NEW YORK, Nov. 6, 2015 /PRNewswire/ -- The Association of Management Consulting Firms, the premier international association of firms engaged in the practice of management consulting (AMCF.org), today released their 2015 Thought Leadership Best Practices Report.
In April and May 2015 AMCF, Bloom Group, Rattleback and Research Now conducted an in-depth study on an increasingly important topic for management consulting and IT services firms — thought leadership marketing— a topic that Bloom Group and AMCF have been researching since 2006.
The study is based on extensive surveying of buyers of consulting services and explores the important factors driving research for buyers and sellers of consulting services in the management consulting arena. Highlights from the report include:
- How buyers of consulting services and influencers on the purchase decision use thought leadership content from consulting firms to decide which firms to use.
- How consulting firms themselves set their thought leadership strategies, develop content, and then take that content to market.
- How consulting firms design, use and manage the thought leadership content on their websites to attract client interest and generate leads for business.
"Our survey responses from almost 700 consulting clients revealed that 70% of buyers consider thought leadership content to be a significant factor when selecting a consulting firm," said Sally Caputo President and Chief Operating Officer, AMCF. "However, 94% of clients express that reading poor-quality content from a consulting firm lowers their opinion of that firm. So while Thought Leadership is expected and important, it must be high-quality or reputations are at risk..."
About the Association of Management Consulting Firms
AMCF is the trade organization of the management consulting industry, providing knowledge exchange and professional standards for the community of consulting firms worldwide. Through value-driven programs, research, and communications, AMCF promotes a better understanding of the profession among the business community, government, and academia.
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SOURCE Association of Management Consulting Firms