RALEIGH, N.C., Aug. 24, 2015 /PRNewswire/ -- Ateb, Inc., the industry's leading provider of pharmacy-based patient care solutions, announced today the launch of its first branding campaign, "Driving Healthy Outcomes for Patients, Pharmacies, and Payers."
Committed to its mission to develop innovative patient engagement solutions, Ateb's "Driving Healthy Outcomes," campaign reflects the measurable health and wellness benefits its pharmacy partners can achieve for their patients, but also the beneficial outcomes for pharmacies, health plans, hospitals and health systems.
Ateb empowers pharmacies to provide a higher standard of affordable patient care and counsel patients to ensure they take their prescribed medications and understand the importance of better health. This improved communication helps reduce preventable hospital readmissions, reinforces positive patient behaviors and drives sustained patient medication adherence.
The campaign signals a new direction in the company's marketing efforts to create a brand identity and build awareness by connecting with its constituents. As part of the overall branding campaign, Ateb's new company logo, web site and social media platforms are more closely aligned with the company's strategic vision.
"Driving healthy outcomes reflects our mission and benefits everyone," stated Frank Sheppard, President and CEO of Ateb. "We strongly believe pharmacy is the cornerstone to realize true savings in the new healthcare ecosystem. By increasing patient engagement, pharmacies are able to offer differentiated levels of care based on the needs of their patients."
The redesigned web site, www.ateb.com, features a blend of technology and lifestyle design with intuitive navigation for ease of use allowing visitors to explore a host of Ateb's solutions and benefits. The site clearly speaks to its constituents; pharmacies, health plans, hospitals and health systems, to demonstrate an understanding of the healthcare environment and validate Ateb's viable solutions to overcome the challenges facing these healthcare groups today.
Testimonials from Ateb's pharmacy partners are also highlighted on the web site. Utilizing Ateb's solutions, these pharmacies achieved a higher level of success through business optimization by increasing patient satisfaction, generating new revenue streams, increasing prescription counts, raising adherence scores and enhancing the efficiency of pharmacy workflow and operations.
In an effort to engage customers, Ateb is enhancing its social media efforts to become more transparent and to educate followers on relevant issues and trends. Ateb is more than a technology software company that develops intuitive solutions. Many Ateb executives speak on industry panels and serve on prominent advisory boards. The company's talented team, composed of experts in the fields in which they served, includes seasoned pharmacists with first-hand knowledge of pharmacy operations and an understanding of the challenges their customers face.
"We are very excited about the new campaign and web site as these communication vehicles better represent our brand, our mission and our capabilities, as well as, the benefits we provide to our partners," noted Debbie Sheppard, Vice President, Sales and Marketing, Ateb. "By increasing customer engagement through social media platforms, Ateb is well positioned to identify the needs of our customers so we may continue to offer 'best in class' service and solutions."
Ateb is an industry leading provider of pharmacy-based programs focused on medication adherence and transitional care. Pharmacies using Ateb's comprehensive medication synchronization solution, Time My Meds®, consistently achieve increased Proportion of Days (PDC) scores and see increases in prescription counts. Patients enrolled in Time My Meds reach above Medicare 5-star PDC score thresholds for diabetes, hypertension, and cholesterol.
About Ateb, Inc.
Ateb's industry leading pharmacy-based patient management portal, Patient Management Access Portal (PMAP), is the nexus of Ateb's entire portfolio of patient care solutions and the leading driver of pharmacy's appointment-based model in the market today. By combining Ateb's proprietary blend of pharmacy operational expertise, technology, analytics, and data integration, Ateb is driving healthy outcomes for patients, pharmacies, and payers. For more information, please visit; www.ateb.com.
Time My Meds is a registered trademark of Ateb, Inc.
SOURCE Ateb, Inc.