atEvent Joins Teradata Technology Partner Program; Provides Corporate Marketers With Fully-Integrated Solution to Capture Real-Time Leads and Contact Information at Events

SAN RAMON, Calif., April 8, 2013 /PRNewswire/ -- Leading mobile event app solutions company atEvent, today announced that it has been added as a registered technology partner with Teradata Corporation (NYSE: TDC), the leading analytic data platforms, applications and services company. The announcement was made at Summit 2013 APEX Experience, a customer event hosted by Teradata Applications (formerly Aprimo).

With this announcement, customers who are using atEvent apps will now have the ability to integrate real-time event data, contacts and other critical information using Teradata's Integrated Marketing Management (IMM) solutions, specifically its Microsites module. This enables customers to capture leads in real-time from events and have them nurtured from their system immediately following the event.

atEvent's integration of Teradata's data-driven marketing applications continues to establish atEvent as the industry's most integrated event marketing solution, enabling end-to-end event visibility for corporate marketers. atEvent provides corporate marketers with event-specific solutions that have real-time lead retrieval and nurturing functionality, and is fully integrated with their preferred CRM, event registration, and marketing automation systems of choice. Using Teradata's Integrated Marketing Management (IMM) applications, marketers can rely on atEvent apps to ensure contact information and leads gathered at events are entered into their system in real-time with a level of prospect intelligence that doesn't exist anywhere in the market today.

"The integration of Teradata marketing applications with atEvent is another important step toward becoming the most robust and fully-integrated mobile event solution available today," said atEvent CEO Uzair Dada. "Teradata customers have relied on their system for years to nurture leads, and now they will receive the same level of lead capture and prospect intelligence while attending in-person events."

To support the partnership, atEvent will be sponsoring Summit 2013 APEX Experience, which will be taking place from April 8-11 at the Hyatt Regency in New Orleans, LA. atEvent CEO Uzair Dada will be featured as a guest speaker on the panel entitled "Maximize Marketing Investments Through Marketing Automation Capabilities," at 2:00 p.m. Eastern time on Tuesday, April 9th. For more information please visit the event homepage at   

In addition to CRM and marketing automation integration, atEvent boasts a wide range of interactive features and functionality to help marketers maximize the impact of their events. Features include social media integration, real-time polling and feedback, rich prospect intelligence, multimedia integration, and more. 

For more information on atEvent, including feature descriptions, customer listings, and product demo requests, please visit For all of those who are planning to attend the Summit 2013 APEX Experience event, be sure to stop by the atEvent team and request a free demo.   

About atEvent
atEvent creates tailored apps designed to maximize the impact of your next event. atEvent apps are the industry's most integrated event marketing solution, enabling end-to-end event visibility for corporate marketers. With integration into the most widely used technology, CRM and marketing automation systems, atEvent apps provide corporate marketers with event-specific solutions that have real-time lead retrieval and nurturing functionality. They empower event marketers to optimize attendee experiences with relevant, real-time information, connections and interactive features.

About Teradata
Teradata Corporation (NYSE: TDC) is a global leader in analytic data platforms, applications and services that empower organizations to make the best decision possible for competitive advantage.  Teradata's market-leading Integrated Marketing Management (IMM) solutions advance the productivity and performance of marketing organizations through a data-driven approach that simplifies the complexity of today's rapidly changing marketing environment. To learn more about Teradata applications, visit

SOURCE atEvent


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