atEvent Releases New Features and Enhanced Integration for Marketo at 2014 Marketo Marketing Nation Summit Leading mobile event app provider rolls out enhanced analytics, lead visibility and field mapping features for Card Scanner, Check-In, and Fish Bowl apps
SAN RAMON, Calif., April 7, 2014 /PRNewswire/ -- Leading provider of mobile event apps, atEvent, today announced a series of new features and improved levels of integration for its Card Scanner App, Check-In App, and Fish Bowl App with the Marketo customer engagement platform.
Marketers who are using the Marketo platform can now leverage atEvent's suite of apps to capture a deeper level of prospect information and to automate the lead capture process at events in real-time. Among the new features included in the roll-out are:
- Configurable Field Mapping to Marketo: atEvent apps now have configurable field mapping with Marketo, providing marketers with the ability to map to any field that is included on their Marketo platforms.
- Robust Prospect Analytics: with the new and improved atEvent apps, marketers now have access to a level of prospect analytics at their events that didn't exist previously. Marketers using atEvent apps can analyze prospect interactions, capture notes, see trending topics and follow-up actions, track activity for event staff and transfer prospect data into their Marketo customer engagement platform in real-time.
- Lead Score and Status Rankings: the atEvent Check-in app is now equipped to pull in lead score and status for all registered attendees. This allows the event staff to evaluate how to most effectively engage with event attendees prior to the interaction. With this feature, marketers using atEvent now have the ability to pull rich prospect intelligence and rank the quality of leads they generate at events from their Marketo platform.
"Marketers from across the world circle the Marketo Marketing Nation Summit on their calendar as a key date each year as they map out their demand gen strategies for the future," said Robin Bordoli, VP Partner Ecosystems at Marketo. "We're pleased to have atEvent introduce the new features to their suite of apps at our event this year, and to help our attendees solve the critical challenges they continue to face with lead capture and prospect intelligence at events."
To introduce the new features, atEvent will be exhibiting at the 2014 Marketo Marketing Nation Summit, which takes place this week from Monday, April 7th through Wednesday, April 9th at the Moscone Center in San Francisco, CA. atEvent invites all attendees to stop by their booth 193 and sign-up for a chance to win a brand new Samsung Galaxy tablet device.
atEvent's Card Scanner, Check-In, and Fish Bowl apps have become one of the most trusted and fully-integrated suites of event apps since they launched last year. The Card Scanner app enhances and automates lead capture at events by enabling marketing and sales staff to scan business cards via their iOS or Android smartphone, add follow-up actions and other context about the prospect interaction, and automatically send the information to their CRM or marketing automation system in real-time.
The Check-In app is a customizable app that enables marketers to check-in guests at their event booth, capture the discussions they engaged in with prospects, and drive real-time qualified lead follow-up via their marketing automation platform. The Fish Bowl app allows event attendees to provide contact information and sign up for contests, promotions, and other special offers at event booths via any tablet device.
"Effective lead capture and prospect intelligence continues to remain a pain point for marketers when it comes to live events," said Uzair Dada, CEO of atEvent. "With our new and improved suite of apps, marketers can now turn to one fully-integrated solution to ensure they're capturing the deepest level of prospect interactions imaginable, and then transfer those qualified leads in real-time into campaigns running on the Marketo platform."
atEvent is a leading provider of mobile applications that help companies generate qualified leads and engage prospects at events. atEvent apps are fully integrated with most widely used marketing automation and CRM systems to provide a 360-degree view of prospect activity and enable automated, rapid follow-up and customized prospect nurturing. atEvent's suite of event marketing apps includes the Card Scanner App, Check-In App, Attendee App, and Fishbowl App.