--New Managing Director Brings Wealth of Financial Services Market Research Experience--

BOSTON, Feb. 23, 2012 /PRNewswire/ -- ath Power Consulting, a leading financial services research and strategy firm, today announced that Michael J. McEvoy, formerly of Novantas, has joined the company's executive team as Managing Director.  Mr. McEvoy will oversee the firm's strategic research and consulting programs, leveraging his skills and industry knowledge to help clients with their most pressing business issues and customer experience market strategies.  He will also work in developing and executing growth strategies for ath Power, expanding the firm's syndicated research division and directing the organization's global efforts. 

"Mike's in-depth knowledge and perspective on the trends driving the financial services industry complement our firm's legacy of delivering best-in-class research and consulting to our clients," said Frank Aloi, ath Power President and CEO. "We are extremely pleased to have someone of his caliber join our team."

Mr. McEvoy has over 15 years experience consulting to many of the largest financial institutions and their technology suppliers worldwide, including MasterCard, Bank of America, Barclays Bank, Bank of Montreal, Sumitomo Bank, IBM and FICO.  He is a distinguished researcher and advisor in the financial services and business strategy fields, authoring over 100 analyst reports and numerous published articles in leading industry journals.

"I am thrilled to have joined ath Power and excited to launch several initiatives that will undoubtedly take this solid company to an even greater level," noted McEvoy. "In just a few weeks, we will be releasing a first-of-its-kind Mobile Banking Study which reveals how banking institutions can increase overall usage and adoption of their mobile offerings and unveils the tools and features mobile will need to become the optimal choice for all banking activities. Top institutions are already eager to learn the results."

Prior to ath Power, Mr. McEvoy served as Principal and Head of Banking Research for Novarica, a division of Novantas. He also spent six years consulting to MasterCard and its member banks, and was a founding analyst at TowerGroup and MasterCard's Purchase Street Research.  He holds a Bachelors degree in mathematics and economics and a Master of Economic Science degree from University College, Cork, Ireland and an MBA from the Wharton Business School at the University of Pennsylvania.

About ath Power Consulting

ath Power Consulting is a premier provider of customer experience solutions for the financial services industry, offering mystery shop study, survey research, competitive intelligence, market analyses, training and development, and strategic brand planning.  ath Power owns the largest panel of financial services field representatives in the nation, and executes more proprietary banking audits than anyone in the industry.  Since 1997, our fully customizable solutions have helped improve customer retention, build brand loyalty and increase profitability, performance and market share for banking, credit card, mortgage, insurance and investment organizations across North America.  To learn more, please visit http://www.athpower.com.  

SOURCE ath Power Consulting

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