Athlete Connections Selects Insider Media Management To Quarterback its National Media Relations Campaign

BOCA RATON, Fla., July 29, 2013 /PRNewswire/ -- For many high school and college athletes and their families, the thought of life after athletics seems distant. But for the vast majority of these student athletes, their on-field careers will end after college.

That's why former University of Florida Hall of Fame basketball player Dan Cross founded Athlete Connections (www.athleteconnections.com), to help student athletes transition to the non-sports professional world.

Cross has chosen public relations firm Insider Media Management (http://www.insidermediamanagement.com/insider-media-profile/) to execute a national media relations campaign. "Insider Media is the perfect fit for us with its impressive track record in sports marketing and media relations, as well as Internet-based businesses," says Cross.

Insider Media Management's PR campaign will highlight how Athlete Connections identifies the challenges that many athletes face in launching the next phases of their careers. They are required to maintain high university standards on and off the playing field, student-athletes are often left with a career preparation void.  The company partners with universities to provide assistance, including hosting career fairs exclusively for student-athletes. Cross's company promotes the unique professional skills and leadership qualities student-athletes bring employers.

"Our national media contacts will be interested in covering the story behind Dan's personal struggle to transition out of athletics as the inspiration behind Athlete Connections" says J.P. Hervis, president of Insider Media Management.

Athlete Connections' service is free for the universities and student-athletes.

"My team and I look forward to drawing media attention to this unique and valuable service for students, universities and businesses across the country," says Hervis.

About Insider Media Management

Insider Media Management is the country's premier PR and marketing firm. Insider Media brings the newsroom to your boardroom thanks to its staff of expert storytellers who find the angles that will benefit your business and interest all forms of media, from TV to newspapers, magazines, radio, and online outlets. The firm has earned national media exposure in Cosmopolitan, Fox Sports, MSNBC, Shape, the Huffington Post and numerous newspapers and TV and radio stations in major markets around the country.

Media Contact: JP Hervis, 305.321.4293, jp@insidermediamgmt.com

SOURCE Insider Media Management

RELATED LINKS
http://athleteconnections.com
http://www.insidermediamgmt.com