2014

Athletes to be Fueled by Innovative Performance Beverage at the REVOLUTION3 Quassy Triathlon This Weekend

MIDDLEBURY, Conn., June 4 /PRNewswire/ -- Athletes participating in the Quassy REVOLUTION3 Triathlon series this weekend will remain hydrated and replenished throughout the events with support from CeraSport. A new generation hydration and performance drink from Cera Products Inc., CeraSport is the official hydration and performance beverage of the REVOLUTION3 Quassy Olympic Rev and Half Rev Triathlons being held June 5 and 6 in Middlebury, Conn. Available at nearly 30 hydration stations throughout the Olympic and Half Rev courses, CeraSport in convenient Tetra Pak carton packages will give race goers the hydration and energy they need to ensure they finish the race strong.

Developed along with physicians from Johns Hopkins University and with the athlete in mind, CeraSport is a rice-based rehydration and energy drink that restores fluids and electrolytes, boosts recovery time and maximizes performance. CeraSport is different from other sports drinks currently out on the market, as the product contains no added simple sugars or fruit juices. Plus, its gluten-free formula won't cause cramping or other negative side effects.

"I like life simple and racing causes enough butterflies in my stomach as it is. CeraSport is easy on the stomach and digests easy and simple," says professional triathlete and CeraSport user Bree Wee. This product will also be consumed by the elite athletes this weekend, including Mirinda Carfrae, who placed second at Kona this year.

Consumers of CeraSport can be proud of taking care of their own health as well as the health of the environment. The product is packaged in Tetra Pak cartons, which are made mainly from paper, a renewable resource, and are light weight and compact. Thanks to the unique aseptic technology from Tetra Pak, the cartons allow for a long and stable shelf-life – without the need for preservatives or refrigeration – making CeraSport both a healthy and convenient option for any on-the-go athlete.

The REVOLUTION3 Quassy Triathlon is a truly interactive experience for athletes and spectators alike. On race day, Quassy – a 20-acre amusement park – is opened exclusively to athletes, race volunteers, family and friends. Race spectators enjoy front row access to the action via stage screens that stream footage from six cameras strategically placed throughout the course, as well as real-time GPS athlete tracking. The next REV3 race will be in September at Cedar Point in Ohio.

ABOUT CERASPORT

CeraSport & CeraSportEX1 are used by all types of athletes from world class triathletes to weekend warriors. Cera Products proudly sponsors several elite long distance professional triathletes, which has included both national and international triathletes such as Mirinda Carfrae, Ritchie Cunningham, Chris McDonald, Bree Wee, Tyler Lord, and the entire USPro Tri team. Cera's unique sweat replacement formula is also used by law enforcement groups including SWAT teams, fire fighters and all branches of the US military; including the Army Rangers and Navy SEALs.

ABOUT CERA PRODUCTS INC.

Established in Maryland in 1993, Cera Products scientifically developed its high performance medical and sports rehydration products along with physicians at Johns Hopkins University. Unlike most sports drinks on the market, CeraSport has no added simple sugars or fruit juices; it contains only Cera's patented blend of rice syrup, essential electrolytes, and flavors. A gluten-free product, CeraSport has a unique carbohydrate base which provides quick and sustained hydration without causing cramping or other problems.

To learn more about this innovative fluid replacement product, visit www.ceraproductsinc.com.

ABOUT TETRA PAK

Tetra Pak is the world's leading food processing and packaging solutions company. Working closely with our customers and suppliers, we provide safe, innovative and environmentally sound products that each day meet the needs of hundreds of millions of people in more than 170 countries around the world. With almost 22,000 employees based in over 85 countries, we believe in responsible industry leadership and a sustainable approach to business. Our motto, "PROTECTS WHAT'S GOOD™," reflects our vision to make food safe and available, everywhere.

More information about Tetra Pak is available at www.tetrapakusa.com.

MEDIA CONTACTS


CeraSport

PR Agency Contact

Jennifer Rapp

Liz Sablich

Director of Sales and Marketing

GolinHarris

410-309-1000

312-729-4122

cell 703-625-6446


jrapp@ceraproducts.us

lsablich@golinharris.com



SOURCE Tetra Pak



RELATED LINKS
http://www.tetrapakusa.com
http://www.ceraproductsinc.com

More by this Source


Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

 

PR Newswire Membership

Fill out a PR Newswire membership form or contact us at (888) 776-0942.

Learn about PR Newswire services

Request more information about PR Newswire products and services or call us at (888) 776-0942.