NEW YORK, Oct. 18, 2016 /PRNewswire/ -- Verse, an interactive media player that combines video and photography into interactive elements to tell rich, compelling stories, is being featured by Atlantic Re:think, the creative marketing group of The Atlantic, in a new immersive native advertising campaign created for Jaguar. The campaign, "The British Impact," which launched today, features Verse's player throughout.
"As we continue to push the boundaries of possibilities for our advertising and marketing partners while creating engaging and captivating premium content, we are pleased to work with Verse to help make our vision a reality," said Michael Monroe, vice president of marketing and head of Atlantic Re:think. "We look forward to building on the early success of our interactive stories and to producing more engaging, non-linear experiences for our users."
Atlantic Re:think is incorporating Verse into "The British Impact," an immersive native advertising program produced for Jaguar. The multi-chapter campaign explores the next wave of British imports in music, food, and design, and how they are impacting American life. The program offers the most ambitious video from Re:think to date – and uses Verse to tell the story of the modern British invasion in three parts.
The Atlantic Re:think work builds on Verse's July launch and follows the announcement of new partnerships with media companies including The Washington Post, Education Week and Outside Television. Verse's easy-to-use player requires no coding, little to no training and limited technical understanding. Verse is embeddable, shareable and works anywhere – from iOS and Android to desktops and tablets. Engagement rates for some of these pieces have exceeded 60 percent, with audiences watching 50 percent or more of the entire piece, regardless of length.
"Partnering with Atlantic Re:think, a content studio at the forefront of branded content, is a significant accomplishment for Verse and a testament to our technology," said Antonio Bolfo, co-founder and CEO, Verse. "With the goal of ushering a new era of interactive storytelling, we built Verse for likeminded storytellers such as the creative team at The Atlantic - to give them freedom to carry out creative work without the burden of costly software and lengthy development cycles."
A free version of Verse lets storytellers create and share their work immediately, while a professional solution, VersePro, adds functionality such as advanced analytics and password protection for stories. VersePro licenses start at just $29.99 per month. Custom and enterprise-level solutions are also available for large organizations with complex needs.
For more information on Verse, or to see a demo of how the solution works, please visit: https://verse.com/.
Verse is an interactive video player that combines video and photography into interactive elements to tell rich, compelling stories. By empowering filmmakers, journalists and marketers with the ability to create, publish and analyze how their stories engage their audiences, Verse is setting a new standard in interactive video storytelling. Headquartered in New York, Verse works with some of the world's leading brands, including Grey Advertising, The Washington Post, Newsweek, The New Yorker, The Atlantic, The Australian Broadcasting Corporation, The San Francisco Chronicle and The North Face. For more information, go to www.verse.com or follow us on Twitter, Facebook or LinkedIn.
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