Atmel XSense Wins EDN China Innovation Award for Top 10 Most Influential Technologies for the Future Atmel XSense Recognized as Transforming Industrial and Technology Applications

SAN JOSE, Calif., June 26, 2014 /PRNewswire/ -- Atmel Corporation (NASDAQ: ATML), a global leader in microcontroller (MCU) and touch solutions, today announced Atmel XSense®  was selected by EDN China as a "Top 10 Most Influential Technologies for the Future." The company was presented with the award during EDN's Award Ceremony on June 26 in Shanghai.  

The prestigious EDN China Innovation Awards are handed out annually. With more than 400,000 registered online users invited to vote for nominated products, they represent a large and influential community of design engineers and other industry specialists in the Greater China region. Approximately 40 percent of the votes stem from readers. In order to qualify, technologies must exemplify revolutionary influence over China's electronic industry and will lead related industry development in the future.

"Touchscreens that are thin, light, responsive, sleek and flexible create a multitude of possibilities for the future of design beyond familiar industrial and consumer applications, including wearables, mobile devices, automotive infotainment and other curved surfaces," said Jalil Shaikh, vice president and general manager at Atmel. "Atmel is honored to have XSense recognized and selected by EDN China as a Top 10 innovation of the future."  

Atmel XSense was selected for its revolutionary, highly flexible film-based touch sensors that enable a new generation of smartphones and tablets, and extend touch capabilities into a wide array of new consumer and industrial products. Optimal for a broad range of touchscreen products, XSense enables thinner sensor stacks and offers superior performance with excellent optical clarity. XSense creates flawless touch performance, enhanced noise immunity, low sheet resistance and low-power consumption allowing designers to turn unique touch-based concepts into functional designs at lower total system costs compared to current market alternatives.

For more information the EDN China Innovation Awards, please go to http://www.ednchina.com/award/2014/INDEX.HTM. For more information on XSense, please visit www.atmel.com

More Information

Atmel XSense: www.atmel.com/xsense 
Atmel YouTube Channel: www.atmel.com/youtube  
Embedded Design Blog: www.atmelcorporation.wordpress.com
Twitter: www.atmel.com/twitter
LinkedIn: www.atmel.com/linkedin  
Facebook: www.atmel.com/facebook 

About Atmel Corporation

Atmel Corporation (NASDAQ: ATML) is a worldwide leader in the design and manufacture of microcontrollers, capacitive touch solutions, advanced logic, mixed-signal, nonvolatile memory and radio frequency (RF) components. Leveraging one of the industry's broadest intellectual property (IP) technology portfolios, Atmel is able to provide the electronics industry with complete system solutions focused on industrial, consumer, communications, computing and automotive markets.

©2014 Atmel Corporation. Atmel®, Atmel logo and combinations thereof, Enabling Unlimited Possibilities®, XSense®, and others are registered trademarks or trademarks of Atmel Corporation in U.S. and other countries. Other terms and product names may be trademarks of others.

Press Contacts:
Gaby Lorenzo
atmelus@w2groupinc.com
(415) 694-6700; (408) 487-2603

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SOURCE Atmel Corporation



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