HELENA, Mont., Aug. 13, 2013 /PRNewswire/ -- In an effort to empower AT&T customers with sustainable choices, increase efficiency and minimize impact on the environment, AT&T is teaming up with The Nature Conservancy to encourage AT&T customers to skip the bag when purchasing items from its retail stores in Montana. With this program, which runs from August 9 to January 31, AT&T will donate 10 cents to The Nature Conservancy for each check out bag its customers choose to forego.
"As we work to make our own operations at AT&T more sustainable, we also want to empower our customers to live more sustainably," said Jenifer Robertson, Vice President and General Manager, AT&T-Rocky Mountain Region. "The skip the bag initiative joins our other environmentally focused retail efforts, like our eco-devices and device recycling programs, that help AT&T and our customers to minimize our impact on the environment, today and well into the future."
AT&T's Skip the Bag campaign is in support of The Nature Conservancy's efforts to protect and restore the lands and waters on which all life depends. The Nature Conservancy takes innovative action to invest in the planet's environmental and economic future, such as Southwest Montana.
"The Nature Conservancy is dedicated to maintaining the natural wealth that makes Montana such a special place to live, work and play," said Richard Jeo, state director of The Nature Conservancy in Montana. "We are pleased to encourage consumers to skip the bag whenever they can. It's good for Montana and the planet."
The Nature Conservancy has preserved almost one million acres of habitat in Montana – beginning in 1976 with the state's very first conservation easement. Globally, the Conservancy has protected nearly 120 million acres around the world over 60 years.
Throughout the duration of this campaign, customers will also have the opportunity to donate additional funds to The Nature Conservancy at Montana AT&T stores. To learn more about AT&T's sustainability efforts, please visit www.att.com/sustainability.
About The Nature Conservancy
The Nature Conservancy is the largest conservation organization in the world dedicated to protecting and restoring the lands and waters on which all life depends. The Conservancy and its more than 1 million members have protected nearly 120 million acres worldwide. Visit The Nature Conservancy on the Web at www.nature.org.
The vitality of Yellowstone's magnificent wildlife depends on the tens of thousands of acres that lie outside the park boundaries. The broad grasslands, sagebrush steppe, high peaks, and rich mosaic of wetlands provide vital habitat for grizzly bears, wolves, elk, deer, pronghorn and graceful Trumpeter Swans. The region is crucial to the movement of wildlife while the creeks and rivers are the source of the mighty Missouri River.
The greatest threat to this region is subdivision and development. The Nature Conservancy's goal is to ensure the future of wildlife, clean water, and family ranches in Southwest Montana by conserving the natural connections between parks, private land, and wilderness. We partner with public and private landowners to remove fencing and allow wildlife to move across land, plant willows to reinvigorate damaged stream banks, and thin overgrown forests to reduce the threat to people and wildlife from highly destructive megafires.
For more information on The Nature Conservancy in Montana, visit: http://www.nature.org/montana
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About Philanthropy at AT&T
AT&T Inc. is committed to advancing education, strengthening communities and improving lives. Through its philanthropic initiatives, AT&T has a long history of supporting projects that create learning opportunities; promote academic and economic achievement; and address community needs. In 2011, more than $115 million was contributed through corporate-, employee- and AT&T Foundation-giving programs.
SOURCE AT&T Inc.