AT&T Invested Nearly $80 Million In Madison Area From 2010 Through 2012 To Enhance Speeds, Reliability And Performance For Customers Expanded 4G Coverage, New Cell Sites and Boosted Capacity Drive Improved Customer Experience

MADISON, Wis., Feb. 28, 2013 /PRNewswire/ -- AT&T* invested nearly $80 million in its Madison area wireless and wireline networks from 2010 through 2012, with a focus on expanding 4G mobile Internet coverage and enhancing the overall performance of its networks.**

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People in Madison increasingly depend on mobile Internet connections for communication, entertainment and productivity at work, at home and everywhere in between. AT&T's continued investment is designed to deliver the highest levels of service, with network enhancements driving improvements in key areas of the mobile Internet experience: 4G speed, broad coverage and network reliability.

"We know the mobile Internet has become central to our customers' lives, and we're committed to driving both investment and innovation to deliver the best possible experience over the AT&T network," said Scott VanderSanden, President of AT&T Wisconsin. "While third-party and internal testing shows that these investments are paying off with excellent service for Madison customers, we are continually planning and deploying network enhancements to improve service in the future."

"Broadband access is a powerful driver for economic development," said Paul Jadin, President of Thrive, the economic development partnership for the eight-county Madison Region. "This investment by AT&T will help connect more people and companies at higher capacity, preparing businesses across the region to better perform in today's fast-moving world."

Planned Investment to Expand Reach of Wireless and Wired Broadband

AT&T recently launched Project Velocity IP (VIP), a three-year investment initiative to expand and enhance its wireless and wired IP broadband networks. As part of Project VIP, AT&T plans to increase the density of its wireless network by deploying more than 10,000 macro sites, more than 1,000 distributed antenna systems, and more than 40,000 small cells. Through this initiative, we also plan to:

  • Expand 4G LTE to cover more than 300 million people by year-end 2014
  • Expand the AT&T wired IP broadband network to cover approximately 75 percent of customer locations in our wired service area by year-end 2015
  • Expand the AT&T fiber network to reach 1 million additional business locations by year-end 2015

For more information about AT&T's coverage in Madison or anywhere in the U.S., consumers can visit the AT&T Coverage Viewer. Using the online tool, AT&T customers can measure quality of coverage from a street address, intersection, ZIP code or even a landmark. For updates on the AT&T wireless network, please visit the AT&T network news page.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

**Limited 4G LTE availability in select markets. 4G speeds not available everywhere. LTE is a trademark of ETSI. Compatible device and data plan required. Up to 10x claim compares 4G LTE download speeds to industry average 3G download speeds. Learn more at att.com/network

About AT&T
AT&T Inc. (NYSE: T) is a premier communications holding company and one of the most honored companies in the world. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and internationally. With a powerful array of network resources that includes the nation's largest 4G network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet, voice and cloud-based services. A leader in mobile Internet, AT&T also offers the best wireless coverage worldwide of any U.S. carrier, offering the most wireless phones that work in the most countries.  It also offers advanced TV services under the AT&T U-verse® and AT&T │DIRECTV brands. The company's suite of IP-based business communications services is one of the most advanced in the world.

Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com.  This AT&T news release and other announcements are available at http://www.att.com/newsroom and as part of an RSS feed at www.att.com/rss. Or follow our news on Twitter at @ATT.

© 2013 AT&T Intellectual Property. All rights reserved. Mobile broadband not available in all areas. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies.

Cautionary Language Concerning Forward-Looking Statements
Information set forth in this press release contains financial estimates and other forward-looking statements that are subject to risks and uncertainties, and actual results might differ materially. A discussion of factors that may affect future results is contained in AT&T's filings with the Securities and Exchange Commission. AT&T disclaims any obligation to update and revise statements contained in this news release based on new information or otherwise.

SOURCE AT&T Inc.



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