AT&T Keeps Bonnaroo Fans Connected During The 2013 Bonnaroo Music And Arts Festival
AT&T Deploys Stellar Network Innovation Lineup at Bonnaroo to Improve Network Capacity During Music Festival June 13-16
NASHVILLE, Tenn., June 11, 2013 /PRNewswire/ -- With 80,000 attendees planned at this year's Bonnaroo Music Festival, AT&T is bringing out its own rockstar line-up to please the crowd.
As the exclusive communications partner of this year's music festival in Manchester, Tenn., AT&T has installed two MegaCOWs (Cell Sites on Wheels), three COWs, six CARTs (Compact A/C Radio Telephone Sites) and four, five-beam multi-beam antennas that will enhance its award-winning 4G LTE network already deployed in the area. Mobile cell sites, covering several musical stages, will provide additional wireless coverage and capacity ensuring that music fans are able to share their experiences with friends and family from the 700-acre farm in Manchester.
The two new MegaCOWs are equivalent to seven combined cell sites. Each MegaCOW will be equipped with two, five-beam multi-beam antennas, and each five-beam multi-beam antenna will provide Bonnaroo attendees with as much as five times more network traffic capacity than a traditional, single-beam antenna.
"Bonnaroo draws in tens of thousands of festival goers and music lovers every year," said Chris Percy, AT&T vice president and general manager, mobility and consumer markets for Tennessee and Kentucky. "As part of the Manchester community, we want to make sure those attending the festival have an exceptional wireless experience. AT&T's network enhancements will enable the thousands of Bonnaroo attendees to use their wireless devices to stay connected while texting, making calls, sharing photos and utilizing social media platforms with blazing fast 4G LTE speeds."
"This music festival has become one that is both locally and nationally recognized," said Mayor Lonnie Norman, City of Manchester. "The enhanced network connectivity that AT&T is providing will enrich the Bonnaroo experience enjoyed by attendees through their improved ability to share photos, tweets, texts and calls."
In addition to network preparations for Bonnaroo, AT&T is the premier sponsor of the official Bonnaroo Festival mobile application. The app will keep attendees plugged-in and up-to-date on all things Bonnaroo, offering a full scheduled list of performers and events; a detailed festival map with all stages, vendors, and retailers visible; and a comprehensive collection of all important news stories, video updates, and social posts.
As an added bonus, AT&T U-verse will connect fans at home to the Bonnaroo experience by providing them with an inside look to the festival's Rock N' Soul Dance Party SuperJam, a collaboration between two well known artists featuring interviews, rehearsals and exclusive performances. AT&T U-verse also will provide its customers with V.I.P. access to acoustic sets performed by various artists at the festival's Hay Bale Sessions, with both features airing later this year on U-verse.
"We are appreciative of the support and look forward to another great year of partnership with AT&T," said Chad Issaq, executive vice president of partnerships, Superfly Marketing Group.
AT&T's network presence at Bonnaroo is just one example of how the carrier is connecting its customers across the state of Tennessee. Since 2010, AT&T has invested nearly $1.4 billion in its Tennessee wireless and wireline networks, with a focus on expanding 4G LTE mobile Internet coverage and enhancing the overall performance of its networks. Overall, AT&T has invested nearly $98 billion to improve and expand its wireless and wireline networks over the past five years and expects to invest in the range of $21 billion in 2013.
"AT&T has made network investments that stretch far beyond Bonnaroo," said Senator Janice Bowling. "The investment made over the last several years to improve network performance, including the deployment of 4G LTE coverage, has significantly increased the mobile experience across Tennessee."
To learn more about AT&T's network enhancements, please visit http://www.att.com/network/.
*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.
AT&T Inc. (NYSE: T) is a premier communications holding company and one of the most honored companies in the world. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and internationally. With a powerful array of network resources that includes the nation's largest 4G network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet, voice and cloud-based services. A leader in mobile Internet, AT&T also offers the best wireless coverage worldwide of any U.S. carrier, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse® and AT&T │DIRECTV brands. The company's suite of IP-based business communications services is one of the most advanced in the world.
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Set on 700 acres in Manchester, TN, Bonnaroo is a four-day festival that draws 80,000 fans every summer. Featuring over 120 musical performances, along with comedy, cinema, sustainability workshops and more, the grounds are converted into a virtual city of music and art. The legendary event began in 2002 as a remarkable idea to serve a passionate fanbase, and ended up becoming the premier multi-day concert destination of the summer which dynamic and eclectic programming paved the way for the age of the great American music festival. Bonnaroo has now evolved into becoming much more than just a concert destination; it has become a cultural touchstone and, for two generations of music fans, a rite of passage. Each year, the lineup cements Bonnaroo as a force in music discovery, exposing its fans to legendary artists, current favorites, as well as breaking acts.
© 2013 AT&T Intellectual Property. All rights reserved. 4G not available everywhere. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.
SOURCE AT&T Inc.
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