Attensity Recognized in "Visionaries" Quadrant of the Magic Quadrant for Social CRM Evaluation of Text Analytics Provider Based on Completeness of Vision and Ability to Execute

PALO ALTO, Calif., Aug. 4, 2011 /PRNewswire/ -- Attensity, the leading provider of text analytics solutions for Customer Experience Management (CEM), today announced it was positioned by Gartner, Inc. in the "Visionaries" quadrant of the "Magic Quadrant for Social CRM" report. (1) The annual report analyzes the market dynamics and leading vendors in the Social CRM space.

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Gartner bases its evaluation on the "ability to execute" and "completeness of vision." According to Gartner, companies that are placed in the Visionaries quadrant, such as Attensity, demonstrate a strong understanding of current and future market trends and directions. Their products and product road maps exhibit innovation, especially in architecture and integration. The companies have demonstrated vision across a range of capabilities.

"We are very proud to be recognized in Gartner's analysis as a visionary in the Social CRM industry," said Ian Bonner, chief executive officer of Attensity. "For over 10 years, Attensity has been committed to delivering innovative products that enable our customers to unlock the power of text and extract the industry's most accurate insights to drive business decisions. With the recent launch of our VoC Command Center, we've set a new benchmark for enterprises seeking to integrate the real-time voice of the customer into their customer interaction business processes, no matter the channel in which the conversations occur."

(1) "Magic Quadrant for Social CRM," Gartner Research Note G00214507 by Adam Sarner, Ed Thompson, Jim Davies, Nikos Drakos, Chris Fletcher, Jeffrey Mann, Michael Maoz, 25 July 2011.

About the Magic Quadrant

The Magic Quadrant is copyrighted July 2011 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Attensity™

Attensity's text analytics solutions are the choice of the world's leading brands for Customer Experience Management (CEM). Attensity is the only company that gives business users the ability to analyze millions of real-time customer conversations from any online, social media or internal source, and extract the industry's most accurate insights to drive business decisions. From its headquarters in Palo Alto, Calif., and Kaiserslautern, Germany, Attensity is powering the customer experience strategies of companies such as Charles Schwab, Citigroup, HP, JetBlue, Lloyd's Banking Group, Siemens, Starwood Resorts, Travelocity and Whirlpool. Visit www.attensity.com and follow the company at blog.attensity.com, on Twitter @Attensity, and on facebook.com/Attensity.

©2011 Attensity Group. Attensity is a trademark of Attensity Group in the United States and/or other countries. All rights reserved.

Contacts:
Rebecca MacDonald, Vice President of Marketing, (650) 433-1700, rmacdonald@attensity.com
Lisa Hawes, Sterling Communications, (408) 884-5155, attensity@sterlingpr.com

SOURCE Attensity Group



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