LOS ANGELES, June 17, 2015 /PRNewswire/ -- @SummerBreak, the real-time social media reality show, will return on June 21, 2015 for a third season. Social media at its core, @SummerBreak is the new model of youth entertainment created for the mobile-centric, socially-connected Millennial and Gen Z. @SummerBreak is sponsored by AT&T, and produced by The Chernin Group, along with Fullscreen and Astronauts Wanted.
Following a group of Los Angeles teenagers during the best summer of their lives, the series looks like television, but doesn't behave like television because it employs strategic, platform-specific engagement as fans and featured talent directly interact. With a production team following their every move this summer, the teens' experiences will be shared the same way they are in real life: on Snapchat, Twitter, Tumblr, Instagram, YouTube, Periscope, We Heart It and Facebook.
"When we started @SummerBreak with the Chernin Group, it was admittedly a big experiment, but we've reached millions of young Millennials and Generation Z in the first two years. Our success has really hinged on the ability to reach these young customers authentically and on their terms," said David Christopher, chief marketing officer, AT&T Mobility.
Unlike traditional reality shows filmed months before airing with elaborate scripts and editing, @SummerBreak is designed around authenticity— immersing followers in the drama as it unfolds and offering unprecedented access to the characters and their stories.
"We aren't just building a show here, we are building a community," said Billy Parks, SVP of Fullscreen Strategic Content Studio, who co-created the series while at The Chernin Group. "Social media has made it possible for our entertainment to be our friends and @SummerBreak plays off consumers' increasing expectation for their entertainment to behave like their peers."
"With a multitude of devices and platforms, it's become essential to provide content across all screens. Rather than retrofit content for each of these screens, we're creating platform-specific programs like @SummerBreak that natively feed into viewers' lives through content from their friends— creators and influencers," said Fullscreen founder and CEO George Strompolos.
"@SummerBreak's continued appeal marks the beginning of franchise-building online and it proves that inventive, quality programming can continue to thrive on continually evolving platforms," said Peter Chernin, CEO of The Chernin Group.
Season three features 12 teenagers, including three returning cast members and nine new cast members, all of whom will share, stream and post throughout the ultimate summer break before monumental life changes: their last year in high school or going off to college.
Audiences everywhere are invited to follow the journey instantly through the cast's personal social media handles where they can engage with videos, tweets, confessionals, updates, and chats that roll out in sync with the teens' daily lives. Experience the parties, the beaches, the sunsets, the drama, the break-ups and the hook-ups as they happen.
Real life. Real kids. Real-time.
Watch previous @SummerBreak seasons: https://www.youtube.com/summerbreak
Follow @SummerBreak on Social Media
We Heart It: http://weheartit.com/summerbreak
About the Cast
Guys hit her up for "girl advice," and now Ava has a place in a few too many hearts. She's a perfectionist and a planner which is making graduation and moving for college both stressful and exciting. Ava's current plan for summer? #noregrets.
Ava isn't always the center of attention, but she's impossible to ignore. She's cheerleading captain, music-lover, and boy-crazy. But she'll choose her girls over anyone else. Ava loves her independence and to chase the things she can't have. Summer, get ready for Ava's subtweets.
They don't call her ARAD for nothing, this SaMo senior doesn't have a boring bone in her body. Self-described as a fashionable tomboy, ARAD likes to spend her Sundays kicking it with the boys, watching the big game, and baking cookies for the crew. No matter what happens, ARAD is ready to have one crazy summer.
Anyone can be the life of the party, but Haley is the heart. She's a bubbly flirt with no boundaries or filter. A goofball who has the unique ability to turn everything into a joke, Haley refuses to sugar coat anything. Haley may be obsessed with guys, but she's ready to let the boys chase her instead. It's her last summer before heading off to college in New Orleans and she wants to make it count.
Shea can't wait to make this summer one she'll never forget. She spent her high school years working hard and she's ready to play harder. Shea's headed to Princeton in the fall, so this is the first summer she doesn't have to spend her days worrying about SATs and college applications. She's more than ready to finally have a summer to relax, go all out, and let loose with her best friend, Haley.
Sofia loves fashion, but hates being put together. She'd live in a bikini if she could. A doodler and a dreamer, she aspires to be a designer for Saks Fifth Ave, creating one-of-a-kind swimsuits. Born and raised in Southern California, she's always ready to hit the beaches with her infectious smile. This summer will be one she'll remember forever.
Having been bitten by the acting bug at an early age, Dash will be attending UCLA in the fall to pursue his dream. Since it's his last summer break, he wants to end it with zero regrets. Last year he was here only for the girls…this year, he's trying to make lasting memories with his childhood friends - while still making time for the ladies, of course. Since we last saw him, Dash has been busy working on his six-pack and is dying to show it off at the beach.
Jacob is back for one last SaMo summer before he takes off to Miami for college. And as he puts it, "I just want to do me this summer." He's excited to spend his last days hanging out at the beach with his boys Dash, Justin and Yahn. Jacob wants time to slow down and hopes his final summer in Santa Monica will last forever.
Jock + sweetheart = Justin. He may have been the captain of the SaMo football team for the last two years, but he's got emotions and knows how to use 'em. After a tough ending to an 18 month long relationship, he's looking forward to spending summer with his boys: Dash and Jacob. Justin suffers from severe FOMO - Fear of Missing out. He loves to be involved in everything and this summer, he definitely will be.
This Harvard-Westlake senior leads a double life. He's got 6 AP classes under his belt, has an app in development -- and still lives to have a good time. Noah is class recipient of the "Gatsby Award," AKA the best party thrower. This summer, Noah is committed to surfing, fishing, and learning to cook -- so he can impress the college girls.
Yahn towers at 6'7" and is involved in everything. He's a member of Student Government Association, DECA, the SaMo school choir, and spent his year running the SaMo pep rallies. He's the most adventurous math kid you'll meet. Yahn lives by the mantra, "Believe in your flyness and conquer your shyness." He's funny, likable, and has an endless supply of energy - which he plans to use this summer on camping and hanging at the beach.
AT&T Inc. (NYSE: T) is a premier communications holding company and one of the most honored companies in the world. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and internationally. With a powerful array of network resources that includes the nation's most reliable 4G LTE network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet, voice and cloud-based services. A leader in mobile Internet, AT&T also offers the best global wireless coverage, based on offering roaming in more countries than any other U.S. based carrier, and offers the most wireless phones that work in the most countries. It also offers advanced TV service with the AT&T U-verse® brand. The company's suite of IP-based business communications services is one of the most advanced in the world.
About Fullscreen Fullscreen is a global youth media company that develops online creators and programs multi-platform entertainment experiences. 500 million subscribers generate more than 5 billion video views across Fullscreen's global network each month. Fullscreen's network includes 60,000 creators, including The Fine Bros., filmmaker Devin SuperTramp, Lohanthony, Andrea Russett and Grace Helbig.
About The Chernin Group The Chernin Group, LLC (TCG) is a privately held, independent media holding company founded by Peter Chernin and based in Los Angeles, CA. TCG has built, managed, operated and invested in businesses in the media, entertainment and technology sectors around the world since 2010. TCG's assets include Chernin Entertainment, which produces feature films and television programs; a majority stake in Hong Kong-based CA Media, which builds, manages and operates media, entertainment and technology businesses across Asia; Otter Media, a venture formed with AT&T to invest in and launch global over-the-top video services, which oversees a portfolio of businesses including Fullscreen, Crunchyroll and Creativebug; and strategic investments in digital media companies including Pandora, SoundCloud, Flipboard, Scopely, MiTú, and Medium. Providence Equity Partners LLC; Qatar Holding LLC; Victor Koo (founder and CEO of Youku) and Chengwei Capital; and other shareholders are strategic partners of and investors in TCG.
About Astronauts Wanted Astronauts Wanted is a next generation production studio dedicated to creating content across all platforms for Millennial and Gen Z audiences. The company focuses on building programming around emerging talent, specifically the new generation of social media stars, and collaborates with them to bring unique narratives to audiences in real-time formats. Astronauts Wanted interweaves social media into content with a bi-directional approach, encouraging a high degree of interaction. Astronauts Wanted is a joint venture between Judy McGrath, former Chairman and CEO of MTV Networks, and Sony Music Entertainment.
SOURCE AT&T Inc.