Audience Partners joins forces with Elite Daily to help political campaigns and advocacy groups reach millennial voters

Nov 06, 2015, 09:00 ET from Audience Partners

WASHINGTON, Nov. 6, 2015 /PRNewswire/ -- Audience Partners, a leading voter targeting and political data company, today announced that it is partnering with Elite Daily, the voice of generation Y, to create advertising packages and content experiences that will better reach millennial voters. 

Coupled with Elite Daily's millennial focused content, this partnership will leverage Audience Partners' National Online Voter File® enabling advertisers to identify readers by party affiliation and other voter file attributes to better customize messaging when they visit Elite Daily.

Jeff Dittus, CEO, Audience Partners said, "If we can reach and turn out millennials, the dynamics of this next election changes rapidly. This mobile centric audience is frustrated with our political system and through this partnership with Elite Daily we believe we can reach them as they consider not only who to vote for, but whether they should vote."

Miguel Burger-Calderon, President, Elite Daily said, "Alongside Audience Partners, we plan to engage our readers with empowering and innovative content that simultaneously creates value for our current and future brand partners specifically those who will need to engage millennials during the current political season."

The goal of the partnership is to increase voter participation of Millennials.  In past election cycles, this audience has had the lowest turnout of all voters.  The Center for Information and Research on Civic Learning and Engagement at Tufts University found that, in 2014, youth voter turnout fell to its lowest level on record.  The difficulty in reaching this audience has increased as technology has changed the media landscape.  Approximately 20% of Millennials don't have cable subscriptions and connect their TV to the Internet or use antennas for broadcast.  Meanwhile, 85% own smartphones.

Through this partnership political advertisers will be able to leverage useful ad templates that take advantage of the power of the smart phones; such as

  • Save debates, town halls and Election Day to their calendars.
  • Tell their friends about campaigns and share news virally by text, email, or social media posts.
  • Download a voter registration form or early voting ballot from an ad to their phone.
  • Make a donation on their smart phone.

By combining contextual targeting with the National Online Voter File to help advertisers target the right voting groups by party affiliation, vote history, and voting jurisdiction, campaigns and causes will be able to advertise with little or no waste. 

About Audience Partners
Audience Partners, is a four screen, audience curation company that operates an addressable advertising platform that uses data science, programmatic ad buying and unique first party data to target individuals with cross device advertising on computers, mobile phones, tablets, and addressable televisions.  Its patented technology serves political consultants, media, television companies, and online publishers and our tools are used to facilitate free political speech.  As a member of IAB, Audience Partners is committed to privacy compliance and being an open platform that transparently allows campaigns, advocacy groups, and government agencies to reach the electorate accurately while respecting privacy. Audience Partners' clients consist of Presidential candidates, Senators, Governors, advocacy groups, U.S. government agencies and a growing number of the nation's largest hospitals and health insurers. Founded in 2008, the firm was named to the Inc. 5,000 fastest growing companies in America in 2015. The company has offices in Pennsylvania, Washington D.C., San Francisco and Toronto.

About Elite Daily
Launched in February of 2012, Elite Daily is committed to delivering the most relevant and engaging content to the social generation.

With an audience of 74 million monthly unique browsers and more than 3,000 millennial contributors across the globe, Elite Daily has established the largest, fastest growing community of millennial voices on the web, making it truly for Gen-Y, by Gen-Y.

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SOURCE Audience Partners