NEW YORK, May 21, 2013 /PRNewswire/ -- AudienceScience has strengthened its management team with the announcement of two C-Suite appointments to lead efforts in expanding the company's proprietary Gateway SaaS enterprise platform for brand marketers.
The new CEO, former AudienceScience President Mike Peralta, will oversee all AudienceScience functional areas. With over 20 years of business experience, including 14 years in the advertising technology sector, Mr. Peralta's expertise across multiple aspects of marketing and advertising technologies makes him ideally suited to lead AudienceScience into its next stage. "We are on the cusp of a significant pivot in the ad tech sector where brands will take more control of their digital marketing technology investments and ROI," said Mr. Peralta.
"The AudienceScience Gateway platform is well positioned to be a strong catalyst for this shift and I'm excited to lead our talented team in pursuit of industry adoption."
Mr. Peralta's background includes numerous executive positions in the US, Europe and Asia including time with Advertising.com, AOL, Tumri and MediaMath. Mr. Peralta has also been appointed to the AudienceScience Board of Directors.
Additionally, Robert Chamberlain has been named Chief Financial Officer. Mr. Chamberlain is a 20-year technology sector veteran with more than 30 years in finance. He most recently served as Chief Financial Officer of PopCap Games, Inc., from August 2009 through September 2011. During his tenure he was an integral part of the senior management team that executed a successful sale of PopCap Games for $1.3 billion to Electronic Arts in August 2011. He has served as the CFO of various technology companies including F5 Networks, Onyx Software Corporation, and WatchGuard Corporation.
"Both Mike and Bob have the right experience to advance AudienceScience as a global enterprise software company. I am confident that this new leadership will provide the momentum and vision to continue to create game-changing integrated solutions in a marketplace full of point solutions," said Bill Ericson, General Partner, Mohr, Davidow Ventures, a member of the AudienceScience Board of Directors.
AudienceScience technology gives advertisers complete control of their audience data and digital ad spend through a transparent, closed-loop platform. We streamline the digital marketing value chain, saving millions in fees and margins. Within a single system, our clients fully manage both their data and buying, enabling safe and effective targeted advertising across premium, real-time and other inventory options. Since 2003, AudienceScience has been a thought leader in digital marketing solutions. We've powered the success of the world's largest brands by delivering uniquely targeted digital advertising capabilities.