Auge Reichenberg Joins McCann HumanCare As Executive Creative Director

NEW YORK, April 29, 2014 /PRNewswire/ -- Auge Reichenberg, one of the most respected creative executives in healthcare communications, is joining McCann HumanCare, the consumer-focused health & wellness agency of McCann Health, as EVP, Executive Creative Director, effective April 28.  Reichenberg joins from Rosetta Digital Marketing where she also held the post of Executive CD.  

Jeremy Perrott, Chief Creative Officer of McCann Health, and the inaugural President of the Pharma Jury at Cannes, said, "We are thrilled to welcome Auge to our health team. She is a top ranked brand professional and digital innovator and we look forward to her contributions to such McCann clients as Merck, Takeda, Novartis, Boehringer-Ingelheim, and Eli Lilly."

Added, Leo Tarkovsky, President of McCann HealthCare North America, "In addition to being a huge talent, Auge is a terrific and high energy leader who has created award-winning platforms that span digital and brand platforms, are data-driven and consumer experience-focused. I look forward to partnering with her to meet McCann HumanCare's ambitious goals."

Previously, Reichenberg led an 87-person creative department at Rosetta Digital Marketing, comprised of art directors, designers, copywriters, UX architects, medical editors, and graphic artists, across three locations, including London. Earlier she held senior creative posts at New York-based Young & Rubicam, MRM//McCann and FCB.

Said Reichenberg, "This is a great time to be joining McCann HumanCare. Not only is there momentum and a great client list, but I'm excited about Leo's plans. And I've always wanted to work with Jeremy, under whose leadership McCann Health has become the most creatively awarded health communications network in the world."

Over the years, Reichenberg has worked in virtually every health and wellness category, on both consumer-facing and professional products.  Brand launches and relaunches include national campaigns for MetLife, Spiriva, Prolia, Enbrel, Auxilium, Colgate Plus Toothbrushes, Prolia, Gilenya, Xiaflex and Allergan (Europe). She has served as both a Cannes Lion and Effie judge and her work has been recognized by the Art Director's Club and healthcare awards such as the MM&M Awards, DTC 360º and most recently, the Health Care Clios 2014, and Effies in 2013.

McCann HumanCare is a fully integrated consumer health & wellness communication agency of McCann Health, a unit of McCann Worldgroup. It counts among its clients such companies as Merck, Boehringer-Ingelheim, Eli Lilly, Novartis, KOWA, Lundbeck and Takeda.
McCann Health: Comprising the world's most connected health and wellness experts, McCann Health is the most awarded professional and consumer health communications network with the largest international expertise spanning 35 countries and 61 offices. McCann Health's global network includes McCann HumanCare, McCann Healthcare, McCann Regan Campbell Ward, McCann Torre Lazur -- as well as the global medical communications and strategic consultancy practice, McCann Complete Medical and the leading market research & consultancy practice Double Helix. McCann Health is a part of McCann Worldgroup.
McCann Worldgroup, a part of the Interpublic Group (NYSE: IPG), is a leading global marketing company with 23,000 employees in more than 120 countries comprising McCann Erickson (advertising), MRM//McCann (digital marketing/relationship management), Momentum (event marketing/promotion), McCann Health (professional/dtc communications), CRAFT (global adaptation and production), UM (media management), Weber Shandwick (public relations), and FutureBrand (consulting/design).

SOURCE McCann Worldgroup



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