Auge Reichenberg Joins Rosetta as Executive Creative Director for Healthcare
PRINCETON, N.J., June 13, 2012 /PRNewswire/ -- Rosetta, an independent brand in the Publicis Groupe of global agencies and one of the nation's largest digital and direct interactive agencies, today announced that Auge Reichenberg has joined the agency as Executive Creative Director for Healthcare. She comes from Draftfcb New York, where she served as Executive Vice President, Group Creative Director. Reichenberg will work on a number of key accounts within the agency's Healthcare Vertical and report directly to Chief Creative Officer Gary Scheiner. She will also sit on the agency's Healthcare Leadership Team, partnering with Managing Partner, Shannon Hartley. Ms. Reichenberg will be based out of Rosetta's 5th Avenue office in New York City.
The move reunites Reichenberg and Scheiner, who have worked on and off together for nearly 15 years at Draftfcb and MRM Worldwide. It also reunites Reichenberg with a former Draftfcb creative partner, Toni Hess, currently the Rosetta Executive Creative Director in New York.
"I'm thrilled to be working with Auge again, and I can't wait to feel her impact on current and future clients," said Rosetta Chief Creative Officer Gary Scheiner. "Her track record of creating award-winning creative work in the healthcare space combined with her attention to building meaningful client relationships is exactly what we were looking for in our search."
"I couldn't be more excited to join Rosetta's growing team," said London-born Reichenberg. "I'm energized by the opportunity to make a difference in people's lives, and Gary and his team are doing the kind of work that gives me an opportunity to do exactly that."
"Auge has had transformational impact with leading healthcare brands, creating integrated brand experiences for multi-national clients," added Rosetta Managing Partner Shannon Hartley. "For us, she will help bring to life our promise of creating connections that matter."
At Draftfcb New York, Reichenberg was a Creative Lead for Consumer Healthcare, where she helped drive that agency's growth and creative success. While there, she created and led campaigns for Gilenya (Novartis), Prolia (Amgen), Spiriva (Boehringer Ingelheim and Pfizer) and MetLife, among many others. Prior to joining Draftfcb, she worked at McCann Erickson/MRM (New York) as Vice President, Associate Creative Director.
Her work has won numerous industry awards, including the MM&M Awards, multiple Gold DTC Pharma Awards, Rx Club Award and Rx Club Award of Excellence, Clio Awards, Art Director's Club, Gold Echo Award, and multiple Caples Awards, and she has served as a judge at the Cannes International Advertising Festival and the Effie Awards.
She has a Bachelor of Arts (with Honors) in Graphic Design from Central St. Martins (School of Art) in London, England.
Rosetta is a consulting-centered interactive agency engineered to transform marketing for the connected world. Rosetta drives material business impact by translating deep consumer insights into personally relevant brand experiences across touch points and over time. Their differentiated capabilities and structure have enabled them to become one of the market leaders, operating as an independent brand in the Publicis Groupe of global agencies. Rosetta is ranked by Ad Age among the top U.S. digital agencies and was recently named the #1 Agency to Watch in Ad Age's Agency A-List.
Rosetta has deep industry expertise in Healthcare, Consumer Products & Retail, Financial Services, Consumer Technology, B2B and Travel & Hospitality. The combination of a patented approach to market segmentation; technological depth across platforms and devices; world class creative, design and user experience capability; scale and integrated structure; and deep vertical industry expertise have attracted many of the nation's leading brands to Rosetta. The agency's clients include Allergan, Blue Cross Blue Shield, Bristol Myers Squibb, Johnson & Johnson and Novartis in Healthcare; Coach, Express, Jos. A. Bank, OfficeMax and Valvoline in the Retail and Consumer Products sector; Citizens and Nationwide in Financial Services; Marriott in Travel and Leisure; Microsoft, Rogers Communications and T-Mobile in Communications, Media and Technology; and MSC Direct, Wirtz Beverage Group and Lincoln Electric in B2B.
Rosetta is headquartered in Princeton, NJ, with additional offices in New York, Cleveland, Boston, Chicago and Toronto. Rosetta recently acquired LEVEL Studios, a leader in combining content, platforms and devices to create engaging total user experiences. The addition of LEVEL Studios, a Rosetta Company, adds west coast presence to Rosetta's footprint with offices in Los Angeles, San Luis Obispo and San Jose.
For more information, visit www.rosetta.com.
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