The AR market in particular, is affected by demand from the consumer, commercial/retail and medical industries. AR applications provide digital information and 3D visualization of physical objects and therefore have potential to be highly useful, or entertaining, in various fields. In the case of industrial applications, which has accounted for over 25% of the augmented reality market share in 2015, "several industry players are developing AR for the industrial sector to leverage the full potential. Rising demand to handle complex machinery, assemble and maintenance will propel augmented reality industry growth." As was explained by Global Market Insights. AR technology also has started to help mitigate "the reluctance towards conventional showroom visit with virtual experience and improves user experience."
Vuzix Corporation (NASDAQ: VUZI) is a supplier of Smart Glasses, Augmented Reality (AR) and Virtual Reality (VR) technologies and products for the consumer and enterprise markets. Last Friday the company announced that it, "has signed an agreement to build a customized pair of smart glasses, for Toshiba Client Solutions Co. Ltd. (Toshiba), a wholly owned subsidiary of Toshiba Corp. (OTC: TOSYY). Based in Tokyo, Toshiba Corporation is a world leader and innovator in pioneering high technology, a diversified manufacturer and marketer of advanced electronic and electrical products covering consumer, enterprise, industrial and infrastructure markets. Toshiba Corporation is one of the largest electronics and technology companies in the world.
Under the terms of this agreement, Vuzix and Toshiba have embarked on a rapid development program with milestone payments totaling over one million US dollars. With development efforts well under way, Toshiba, subject to a final manufacturing agreement, expects to place additional purchase orders from Vuzix for production deliveries in the 4th quarter of 2017. Further details on the new smart glasses product will be released soon after public marketing of the product commences."
President and Chief Executive Officer at Vuzix, Paul Travers, said "We are excited to enter into this partnership with Toshiba and believe it represents a strong vote of confidence in our capabilities and recognition of our leading position within the wearable technology space… Additionally, the agreement demonstrates how we are leveraging and partnering our industry leading technology with top tier global partners. We trust that this will be the first of many ongoing collaborations between the firms."
Vice president of marketing and product development for Toshiba Client Solutions Division, Toshiba America Information Systems, Inc. Carl Pinto commented, "We have selected Vuzix as our new smart glasses development and manufacturing partner because we are very impressed with Vuzix' current line of smart glasses and other technology that the Company has in development. We believe that Toshiba can leapfrog other wearable technology products with Vuzix' support and look forward to a very successful collaboration between the companies."
Chief Executive Officer, Tim Cook of tech giant Apple Inc. (NASDAQ: AAPL) continues to hint that the company is investing and sees massive potential in the field of augmented reality. Cook compared augmented reality to the smartphone in an interview with The Independent's David Phelan published on Friday. "I regard it as a big idea like the smartphone. The smartphone is for everyone. We don't have to think the iPhone is about a certain demographic, or country or vertical market; it's for everyone. I think AR is that big. It's huge. I get excited because of the things that could be done that could improve a lot of lives and be entertaining."
Microsoft Corporation (NASDAQ: MSFT) augmented reality headset HoloLens is still in the hands of developers and early adopters. Microsoft had accustomed its HoloLens hardware roadmap to stop the planned launch of a second-generation device. In its place, the company will now be focusing on launching a third-gen product that delivers something "closer to a generational leap" in relation to the current model, and will likely to be released in 2019. The Company's segments include Productivity and Business Processes, Intelligent Cloud and More Personal Computing.
Alphabet Inc. (NASDAQ: GOOGL) Google Cardboard is a virtual reality platform developed by Google for use with a head mount for a smartphone. Named for its fold-out cardboard viewer, the platform is intended as a low-cost system to encourage interest and development in VR applications. Users can either build their own viewer from simple, low-cost components using specifications published by Google, or purchase a pre-manufactured one. The Google segment includes its Internet products, such as Search, Ads, Commerce, Maps, YouTube, Google Cloud, Android, Chrome and Google Play, as well as its hardware initiatives.
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