Augmented Reality in Vehicular Safety Systems

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Dec 18, 2012, 01:15 ET

NEW YORK, Dec. 18, 2012 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Augmented Reality in Vehicular Safety Systems
http://www.reportlinker.com/p01057471/Augmented-Reality-in-Vehicular-Safety-Systems.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=NoCategory

Augmented Reality (AR) represents a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input, that enrich the user's perception of the real world.

In the case of vehicular safety systems, AR can provide many benefits including an early warning indication of potential dangers that may occur dynamically/suddenly, known dangers in a given area, information and feedback between a central monitoring station and the vehicle operator, and more.
Certain automobile manufacturers are leading the way in vehicular safety with AR representing a logical extension to their existing solutions. Other companies will likely look towards third party companies for turnkey solutions. The marketplace will decide which type of AR systems will succeed.

Target Audience:

-Wireless carriers and other service providers
-Augmented Reality (AR) application developers
-Telemetry, Telematics, and vehicle monitoring companies
-Automobile manufacturers, OEM, and support companies
-Emergency service organizations and supporting companies
-Intelligent transportation strategy and planning organizations

Table of Contents:

1.0 EXECUTIVE SUMMARY 4
2.0 INTRODUCTION 7
2.1 THE USE OF AR APPLICATION ON MOBILE PHONES 9
2.2 FUTURE APPLICATION OF AR 13
2.3 WEARABLE DEVICES COMPONENT AND TECHNOLOGIES 13
2.3.1 GOOGLE GLASSES 14
2.3.2 GOOGLE GLASSES TECHNOLOGIES 16
2.3.3 GOOGLE GLASSES POTENTIAL APPLICATIONS 16
2.3.4 GOOGLE NOW INTEGRATION WITH GOOGLE GLASSES 18
3.0 AUGMENTED REALITY AND VEHICULAR SAFETY THEORY AND PRACTICE 19
3.1 CURRENT SAFETY SYSTEMS AND ITS EFFICIENCY 19
3.2 HEAD-UP DISPLAYS (HUD) 21
3.2.1 CHALLENGES OF THE HUD 23
3.2.2 CASE STUDY: HUD IN SOCIAL NETWORKING AND THE ROLE OF TELECOMMUNICATION COMPANIES 25
3.3 TECHNICAL OVERVIEW OF AR APPLICATIONS IN VEHICULAR SAFETY SYSTEM 28
4.0 ACCIDENTS CASES AND THE USE OF AR APPLICATIONS IN PREVENTING THEM 30
4.1 CASE STUDY ONE: SPEEDING IN CROSS ROADS AND THE USE OF AR APPLICATIONS 30
4.2 CASE STUDY TWO: AR APPLICATIONS IN SPEEDING AND SPEED LIMITS 32
5.0 THE ROLE OF THE TELECOMMUNICATION COMPANIES IN SUPPORTING AR APPLICATION FOR SAFETY SYSTEMS 34
5.1 DIAGNOSTIC TOOLS 37
5.2 ASSET TRACKING 38
5.3 TEMPERATURE MONITORING 38
5.4 ACCIDENT PREVENTION WITH THE USE OF AR APPLICATIONS 39
5.5 PREDICTIVE MAINTENANCE 39
5.6 DIAGNOSTIC FAULT CODES 39
5.7 TIRE TELEMATICS 40
5.8 MARKET DRIVERS FOR TELECOMMUNICATION COMPANIES TO GET INTO THE VEHICULAR SAFETY ARENA 40
5.8.1 KEY CHALLENGES 42
5.8.2 CASE STUDY: THE ROI 43
5.8.3 TELECOMMUNICATION TECHNOLOGIES 43
5.8.4 GPS AND FLEET TRACKING M2M SOLUTIONS IMPROVE TRUCK FLEET OPERATIONS 43
5.8.5 IN-VEHICLE HEALTH MONITORING 44
5.8.6 INDIVIDUAL MOBILITY SERVICES 45
5.8.7 AUTONOMOUS VEHICLES 45
5.8.8 MOOD RECOGNITION 46
6.0 VEHICLE COMMUNICATION VENDORS ANALYSIS 48
6.1 SIERRA WIRELESS, INC. 48
6.1.1 FINANCIALS 48
6.1.2 PRODUCTS AND SERVICES 48
6.2 ONSTAR, LLC 49
6.2.1 OVERVIEW 49
6.2.2 PRODUCTS AND SERVICES 50
6.3 QUALCOMM INCORPORATED 50
6.3.1 OVERVIEW 50
6.3.2 PRODUCTS AND SERVICES 51
7.0 AR IN VEHICLES MARKET ANALYSIS 2012-2016 52

List of Figures

Figure 1 AR on Windshields 5
Figure 2 Virtual Meters 6
Figure 3 AR in Supporting Law Enforcement 7
Figure 4 AR application for Security systems 8
Figure 5 AR Apps for security 2 8
Figure 6 AR in crime preventing 9
Figure 7 AR Smart Meters 12
Figure 8 Auto brake System 20
Figure 9 Head up Displays 21
Figure 10 Cadillac HUD 22
Figure 11 KIA Quoris HUD System 23
Figure 12 HUD in Road Navigation 24
Figure 13 Social Networking interaction on HUD 26
Figure 14 Samsung Smart Window Technology 27
Figure 15 Side windshields AR applications 28
Figure 16 AR information on side windshield 28
Figure 17 GPS Augmented Reality in HUD 30
Figure 18 AR Speed Warnings 31
Figure 19 GPS Traffic Warnings on HUD 32
Figure 20 AR Applications for Speed Limits 33
Figure 21 Global Telematics Market 2009-2015 35