Auri Expands Southwestern U.S. Sales Coverage

Sep 13, 2011, 07:30 ET from Auri, Inc.

LAGUNA BEACH, Calif., Sept. 13, 2011 /PRNewswire/ -- Auri, Inc., (OTCBB: AURI), announced today that the Company hired a new sales representative to cover the southern part of the U.S. Katherine Zazove, a seasoned sales and marketing executive, will help Auri expand its presence with key accounts in that region, which will include sales and support in large retailers such as Nordstrom, Von Mauer and premium boutiques throughout the territory.

"I am excited to have Katherine onboard to help us further develop our sales efforts in the Southern territory," began Ori Rosenbaum, Chief Executive Officer of Auri. "Her addition will allow us to have a more focused and concerted sales effort in this important market. Since joining us on September 1st, Katherine has already opened several new accounts and introduced the new collection into existing accounts. We look forward to continued positive momentum as we enter the fall selling season."

Ms. Zazove is a veteran in the footwear industry with extensive experience in buying, product design, and merchandising. Prior to joining Auri, she was responsible for sales and product development at Barefoot Tess, a wholesale company specializing in women's footwear. She will be responsible for expanding for Auri's men's and women's footwear in Texas and 11 southern states.

About Auri, Inc.

Auri designs, crafts and markets fashion footwear for men and women, fusing performance engineering, innovative designs and advanced technical materials to provide a new level of luxury in fashion footwear. Crafted with Italian leathers and hand finished details, the products incorporate a seamless fusion of next level technologies with pure style delivering a unique experience of a no compromise style.

Advanced technologies include active suspension systems, compression control, Outlast® temperature regulating linings, Liquicell® ultra-thin liquid-filled interface technology, and encapsulated gel technologies.  For more information, please visit www.aurifootwear.com.

Safe Harbor Statement

This press release contains certain statements that may include 'forward-looking statements' as defined in the Private Securities Litigation Reform Act of 1995. These forward-looking statements are often identified by the use of forward-looking terminology such as "believe, expect, anticipate, optimistic, intend, will" or similar expressions. Such forward-looking statements involve known and unknown risks and uncertainties that may cause actual results to be materially different from those described herein as anticipated, believed, estimated or expected. Investors should not place undue reliance on these forward-looking statements, which speak only as of the date of this press release. The Company's actual results could differ materially from those anticipated in these forward-looking statements as a result of a variety of risks and factors, including those discussed in the Company's periodic reports that are filed with and available from the Securities and Exchange Commission. All forward-looking statements attributable to the Company or persons acting on its behalf are expressly qualified in their entirety by these risks and other factors. Other than as required under the securities laws, the Company does not assume a duty to update these forward-looking statements.

Contacts:
   
Investor Relations:

MZ-HCI
Ted Haberfield, President
Phone: (760) 755-2716    
Email: thaberfield@hcinternational.net
Web: www.MZ-HCI.com

SOURCE Auri, Inc.



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http://www.aurifootwear.com