COLD SPRING, N.Y., July 24, 2012 /PRNewswire/ -- Aurora Information Technology, Inc. (Aurora IT), medical marketing and medical website design expert, introduces three comprehensive physician websites designed using the latest CMS development processes and search engine optimization (SEO) strategies. Aurora IT specializes in medical logo design and medical public relations for healthcare clients ranging from single-physician, private practices to world-renowned hospitals and surgeons.
Aurora IT also delivers the latest in affordable, scaleable intranet portals through the Bitrix Intranet Portal 11.5 software. As the only certified Bitrix Gold Partner in the U.S., they have the most powerful and secure content management and business Intranet tools available today. Medical clients and financial institutions call on Aurora IT for external and internal site development, content organization, and search engine optimization.
Aurora IT recently launched websites for Clarity Allergy Center of Chicago, www.clarityallergcenter.com; Manhattan Sports Therapy, www.mahattansportstherapy.com; and Metropolitan Pain Consultants of New Jersey, www.njmetropain.com.
"We excel at layering fresh design concepts with powerful content that drives through search engine clutter, all supported by the Bitrix Site Manager 11.0 software," said Daniel Gilbert, CEO and President of Aurora IT. "That combination creates a foundation for rapidly expanding medical practices to attract new patients and grow."
Aurora IT provides niche medical website and medical marketing solutions for physicians and healthcare practice managers. A website is a patient's first impression of the practice's specialties and how the physician is likely to relate to them in the office. "We help doctors translate their medical expertise and complex medical information into useful, understandable resources for patients," explained Gilbert. "At the same time, it's of the utmost importance to distinguish them from competition through original content and evolving SEO strategies."
A thorough understanding of patient behaviors, Internet usage, and complex search engine functionality enables Aurora IT to write and organize web content with constant attention to how patients and search engines move through a site. Keyword and key phrase optimization are a major part of the mix.
"Do patients research by symptoms or treatment modality? Are they searching with exact medical terminology or are they trying to remember a new therapy they heard on the news? We help clients answer these questions and develop sites that capture all patient behaviors. Our medical copywriting is a balance of accuracy and lay terms with SEO expertly woven in," Gilbert stressed.
Aurora IT medical websites get results. Dr. Brian Rotskoff of Clarity Allergy Center is primed with a practice name and practice logo conceived by Aurora IT, a fully optimized content-rich site, and custom YouTube videos to draw patients from all corners of the internet.
Manhattan Sports Therapy's Dr. Rolland Nemirovsky is building his presence as a New York City (NYC) chiropractor and NYC sports medicine with the support of his newly launched website organized by injury, condition, and state-of-the-art treatment modalities.
Metropolitan Pain Consultants, Dr. Richard Kang and Dr. Jag Desai of New Jersey, now have a site dense with medical information and patient education videos, organized in a patient-friendly, easy-to-navigate format.
"We make web development easy for doctors and create a window to your practice that works just as hard behind the scenes as it does in the patient's eyes," said Gilbert.
Aurora Information Technology is a full service web design and healthcare marketing firm with global expertise in high-traffic, consumer-friendly sites. The company provides a full range of public relations consulting and video production services. For more information, visit www.aurora-it.us or call 866-573-5773.