NEW YORK, Nov. 28, 2016 /PRNewswire/ -- Includes 3 FREE quarterly updates
Australia has a high value hardware segment, particularly for PCs where the high incomes of local consumers support demand for premium products, but high penetration of PCs means that growth potential is limited. Meanwhile, the enterprise market trails less commodity based developed economies in terms of IT spending as a share of revenue, but this picture should improve with the adoption of Internet of Things solutions by extractive industries, as well as there being potential for cognitive computing solutions due to high labour costs. We expect these trends to support IT spending growth at a CAGR of 3.6% over 2016-2020.
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Computer Hardware Sales:
AUD10.4bn in 2016 to AUD11.4bn in 2020. PC market saturation means weak growth outlook, but innovative devices such as hybrid notebooks are expected to outperform.
- Software Sales: AUD9.5bn in 2016 to AUD11.3bn in 2020. Cloud solutions will help to deepen the SME market for applications, while large enterprise demand growth will be supported by investments in data analytics.
- IT Services Sales: AUD23.4bn in 2016 to AUD27.2bn in 2020. Traditional services adoption is already widespread but Internet of Things will be a growth driver, for instance through adoption by the mining vertical that is a major sector in Australia's economy.
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