HONG KONG, May 5, 2017 /PRNewswire/ -- A unique international software platform licensed to Australian company Boost Reviews will provide local businesses with an easy way to boost their online reputation when its launches this month.
Boost Reviews International communications manager, Ms. Jon Keung, said she was excited to be launching the business in Australia. "Online business reviews are the new black, and engaging consumers online is essential for the success of local businesses."
New statistics reveal the importance of digital profiles to both buyers and businesses, with 92 per cent of consumers confirming they read online reviews and use ratings to judge local businesses, their products and services.
Boost Reviews director Ross Gardner said reputation in today's digital world was more about what customers say about a business and less about what a business says about itself.
He said helping clients manage their online reputation by responding effectively to negative reviews, amplifying positive feedback, and generating reviews was essential for business success.
"Monitoring a business's digital profile is much more than responding to reviews and social media, it's about being proactive and creating an authentic online image with the help of customers through reviews," Mr. Gardner said.
"Australians spent 552 million hours 'Googling' in 2015 alone. Consumers are complicit in marketing now."
He said review sites were a two-way conversation favouring the consumer and businesses were finding it harder to broadcast the message they wanted people to see.
"A dissatisfied client is likely to tell many people and post a negative review, whereas a happy customer is happy and likely to tell few people or no-one," Mr. Gardner said.
"This is where Boost Reviews can assist the local business greatly.
"Boost Reviews implements systems that encourage your clients to provide fresh, relevant reviews and ratings on major sites."
Boost Reviews works because:
1. 92% of customers read online reviews
2. 40% of customers form an opinion by reading just one to three reviews
3. Star rating is the number one factor used by consumers to judge a business
4. Only 13% of consumers consider using a business that has a one or two star rating
5. 51% of consumers will select a local business if it has positive reviews
6. 68% of customers read at least four reviews before they can trust a business
7. 87% of people go online to check information on a business
8. 45% of consumers will only deal with businesses rated four-plus stars
9. A one star rating increase can lead to a 5-9% boost in revenue
10. Australians spent 552 million hours 'Googling' in 2015
For more information go to www.boostreviews.com
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SOURCE Boost Reviews International