Australia's Telecommunications Customer Experience Management Study 2015

Jan 08, 2016, 10:10 ET from Research and Markets

DUBLIN, Jan. 8, 2016 /PRNewswire/ --

Research and Markets ( has announced the addition of the "Customer Experience Management Study - Australia's Telecommunications Sector 2015 " report to their offering.

In this Customer Experience Management study for Australia's Telecommunications sector, this industry examines the experience deliveries provided by telecommunications companies to its customers. This study looks at the critical factors that influences customer behavior throughout the three phases (pre-purchase, purchase and post-purchase) of their journey. These factors are all examined on the basis of a number of service provider touchpoints.

Key Topics Covered:

1. Research Methodology

2. Executive Summary

3. CEM Study - Australia's Telecommunications Sector 2015

4. Understanding Pre-Purchase Behaviour

5. Understanding Purchase Behaviour

6. Understanding Post-Purchase Behaviour

7. Analysis by Customer Experience Index (CEI)

8. Analysis by Company - Telstra

9. Analysis by Company - Optus

10. Analysis by Company - Vodafone AU

11. Analysis by Company - Virgin Mobile

12. Analysis by Company - TPG

13. Analysis by Company - iiNet

14. Analysis by Company - Dodo

15. Final Words - What We are Excited About

16. Customer Experience Solutions

17. Appendix

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SOURCE Research and Markets