Authentic Response, Inc. Begins Research on Research Series with Sampling Comparison Study, and Launches Intercept Sampling Method

NEW YORK, Oct. 5 /PRNewswire/ -- Authentic Response, Inc. a leading online sampling and data collection company supporting the market research industry, has just released the results from the first in a series of research on research white papers.  This first study, which will be followed by a detailed technical paper to be published separately, sought to understand precisely how the results obtained from intercept, or river, sampling compared to panel sampling and to inform future research on how to best integrate new online sampling methods into sound research practices.  

Rather than introducing new sampling methods to the research process without understanding the possible ramifications Authentic Response retained David G. Bakken PhD, the former SVP and Chief Science Officer at Harris Interactive and recognized expert in survey design to analyze and study their new intercept sampling method.

"It is widely known in the industry that participation rates to online surveys are declining even though a larger percentage of survey research is being done online versus other methodologies.  Additionally, specific populations are less inclined to join panels, which represents both a challenge an opportunity," says Mr. Bakken, Chief Science Officer of KJT Group.  "Authentic Response developed an advanced consumer intercept or 'river' sampling capability to augment its double opt-in panel to meet this industry challenge."

The research was designed and authored by Mr. Bakken, and fielded in collaboration with Reena Nawani, Director of Field Operations for Authentic Response using three different methodologies for comparative purposes.  

"The results of this and future studies on sampling will allow us to integrate new online methodologies and provide greater reach to populations that are less likely to join access panels.  Ultimately this will allow our clients to expand the scope of their research and also enhance their results," says Ms. Nawani.

The next topic to be covered in this research on research series will focus on the best practices for blending sample from intercept and access panels, and how that approach can improve data quality.

To read the full report, please go to:  http://www.authenticresponse.com/market-research-resources.

About Authentic Response

Since 1998, Authentic Response has led the market research industry with best of breed solutions for global online sample, including its Authentic Recruitment panelist recruitment technique, its patented Double Opt-in permission standards, and its Authentic Validation techniques to ensure the most legitimate, secure survey responses.  With industry-leading reach to consumers, IT professionals, business decision makers, and numerous other segments it's no wonder that hundreds of market research firms look to Authentic Response for their global online sample needs.  For more information about Authentic Response, please visit www.authenticresponse.com.

About David G. Bakken PhD

Mr. Bakken is an expert in survey design, a recognized thought leader in marketing research and a frequent presenter at conferences sponsored by ESOMAR, AMA and the Advertising Research Foundation.  He is on the editorial review board for Marketing Research and recently served as chair of the program committee for the Advanced Research Techniques Forum.  David recently joined KJT Group, LLC as Senior Vice President and Chief Science Officer. Previously he was Executive Vice President and Chief Scientist at Harris Interactive, where he headed the marketing science and research methodology teams and served on the firm's senior management team.

SOURCE Authentic Response, Inc.