Giving Local Readers a Personal Experience Key to Building a Marketing Platform

BLOOMINGTON, Ind., April 12 /PRNewswire/ -- AuthorHive - Author Solutions' professional author marketing and promotional services company with marketing platform solutions for all authors - has released five tips for arranging a book signing:

1. Choose a location based on factors including the author's region of influence, location of a book's setting and size of a particular media market. Then compile a list of possible venues that fit those criteria.
2. Make personal visits to the possible venues and engage decision-makers directly. Bring a copy of your book, and be prepared to explain why your book will interest each venue's patrons.
3. Promote your book signing through social media, local media outlets including radio stations and newspapers and through good old-fashioned networking with friends.  
4. Prepare for the event. Dress appropriately, take plenty of copies of your book and pens, and arrive early to scope out a good location for the signing table. Remember to be courteous to the managers who allowed you to hold the book signing.
5. After you've had your first successful signing, continue to pursue opportunities in the same local area. Once you've built a following in your home region, begin expanding outward to reach out to others in surrounding areas.

"Book signings are a great way for authors to personally engage their readers," said Joseph Bayern, senior vice president and general manager of AuthorHive. "Providing this type of personal experience to readers allows them to be more engaged in the work."

Bayern added that AuthorHive will begin offering authors exclusive book-signing opportunities at some of the nation's largest book festivals.

AuthorHive, which was launched by Author Solutions, Inc. on February 16, 2010, provides authors with a one-stop shop that brings together all the essentials of successful book marketing. Backed by the resources and expertise of Author Solutions, which has helped thousands of authors market their books, authors choose from a myriad of publicity, multimedia, online and event products and services to develop an individual marketing strategy that suits their personal goals.

For more information on AuthorHive, call 1-866-697-5289 or log on to http://www.authorhive.com.

About AuthorHive

AuthorHive, the Author Solutions, Inc. author marketing services company, provides authors with a one-stop resource that brings together all the essentials of successful book marketing. Professional marketing consultants work with authors to design integrated book promotional campaigns to fit the budget and goals of any self-published or traditionally published author. Authors choose from a rich array of publicity, multimedia, online, and event products and services. For more information on creating BZZZ! for your book, log on to http://www.authorhive.com or call 1-866-697-5289.

This press release was issued through eReleases(R).  For more information, visit eReleases Press Release Distribution at http://www.ereleases.com.

SOURCE AuthorHive

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