Auto Dealer Study Reveals MPi's EDGE WorldClass Solution Produces Over $80,000 Average Monthly Up-sell from Inspections
LAS VEGAS, April 2, 2012 /PRNewswire/ -- MPi (www.mpiworldclass.com), a leading provider of revenue and retention solutions for automotive dealership service departments, today announced that according to a study conducted by MPi in November, 2011, of more than 800 hundred domestic, luxury import and non-luxury import franchises using the MPi EDGE WorldClass system, EDGE WorldClass produces a much sought after average monthly up-sell from inspections of $81,996.
The study, conducted internally at MPi, viewed results from 809 franchises using the MPi EDGE WorldClass System including:
- 306 Domestic (Chevrolet, Chrysler, Ford, etc.)
- 245 Luxury Import (BMW, Mercedes-Benz, Lexus, etc.):
- 258 Non-Luxury Import (Honda, Toyota, Nissan, etc.)
Key results include:
|
Total Monthly Upsell | ||||
|
(Dealerships average monthly upsell from inspections) | ||||
|
Franchise Type |
Average Total Upsell from | |||
|
Domestic |
$65,493 | |||
|
Luxury Import |
$103,310 | |||
|
Non-Luxury Import |
$77,186 | |||
|
Total average |
$81,996 | |||
|
|
| |||
|
|
| |||
|
Total Yearly Upsell | ||||
|
(Dealerships average yearly upsell from inspections) | ||||
|
Franchise Type |
Average Total Upsell from | |||
|
Domestic |
$785,916 | |||
|
Luxury Import |
$1,239,720 | |||
|
Non-Luxury Import |
$926,232 | |||
|
|
| |||
|
|
| |||
|
Vehicle Inspection Penetration | ||||
|
(% of customer vehicles that receive an inspection) | ||||
|
Franchise Type |
Before MPi |
With MPi |
Increase | |
|
Domestic |
65.1% |
80.0% |
14.9% | |
|
Luxury Import |
69.2% |
85.0% |
15.8% | |
|
Non-Luxury Import |
69.4% |
85.5% |
16.1% | |
"We're extremely proud of the results our dealers are getting with EDGE WorldClass. In fact we've coined a new industry buzzword similar to F&I; I&R (Inspect and Retain). EDGE WorldClass™ is the leading I&R solution for dealerships. It's like turning on a light switch when dealerships implement EDGE WorldClass™ and begin to see data they'd long considered impossible to collect. And the results speak for themselves," said Rich Holland , MPi President.
John Dunlap , Fixed Ops Director with Courtesy Chevrolet of Phoenix, AZ, whose service team was ranked #1 in the greater Phoenix area, believes EDGE WorldClass contributed to his dealership's success. "Having a strong and effective vehicle inspection solution and business partner like MPi has made a significant impact on how we service our customers. MPi's EDGE WorldClass™ solution has enabled us to achieve the highest customer pay dollars in the Phoenix area in 2011. While the market was up 1% in 2011, my dollars increased to 17.2% and my actual customer RO count was up 14.1%. We feel the value MPi brings to our business and customers is immeasurable."
EDGE WorldClass™ is a comprehensive product suite for the service department that is a more flexible, nimble and personalized approach; customizable to fit the exact needs of any dealership. From Express to Mobile technology, to any configuration of service bays, EDGE WorldClass™ empowers customer pay profitability. EDGE WorldClass™ will be demonstrated at booth # 927 at the12th Digital Dealer Conference and Exposition, April 3-5, in Orlando, FL.
To sign up for a demonstration call 888-503-8040 or visit http://www.mpiworldclass.com/contact.aspx
For more information visit: http://www.MPiWorldClass.com
SOURCE MPi
RELATED LINKS
http://www.mpiworldclass.com
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