Autobytel Inc. Selects eXelate's DataLinX DMP as Resource to Enhance Data Value DataLinX enables Autobytel to Significantly Increase Audience Distribution and Revenue

NEW YORK, March 30, 2011 /PRNewswire/ -- eXelate, the engine that powers 20 billion real-time, privacy-compliant data connections each month for over 200 publishers and marketers reaching over 200M unique users in the U.S., today announced that Autobytel has integrated the company's DataLinX data management platform.

As a leading online automotive marketing services provider, Autobytel Inc. (Nasdaq: ABTL), continues to innovate the way marketers interact with their premium audience. Autobytel selected eXelate and the company's DataLinX data management platform to improve data control and access, as well as to help monitor and optimize their first party data.  In partnership with eXelate, Autobytel is leveraging the DataLinX data management platform to offer a private, branded interface for marketers to reach Autobytel's in-market auto buyers. By simplifying the data access process and centralizing audience and privacy management functions, Autobytel is able to streamline sales and increase the value of its data.

"The companies that win in digital advertising innovate quickly, maximize revenue opportunities, and operate efficiently," said Kyle Pratt, Senior Director, Corporate Development, Autobytel. "In the last three months, eXelate has helped us increase data opportunities significantly. We partnered with eXelate, the leader in privacy-compliant data connections, to automate our branded data strategy. eXelate's DataLinx gives us the freedom to customize our private, branded marketplace, implement new data sales strategies, and develop transparent relationships with strategic buyers. We are empowered to move quickly and generate business that propels the Autobytel brand."

The DataLinX platform enables publishers and data owners to not only manage access to their audience through a system of configurable "plugs", but also helps reduce the impact of pixels by monitoring website latency and leveraging pixel-free integrations which create "connections without cookies". Through DataLinX, data owners are empowered to create new, secure, and transparent revenue streams from data. Beyond this, the 'plug and play' integration with premier data sources makes it easier for advertisers and agencies to leverage the data, and for publishers to utilize audience extension strategies.

"Autobytel's selection of eXelate's DataLinX platform validates the clear need for data management solutions for publishers that go beyond mere tag management and supply real ways to securely monetize and monitor access to audience data in a privacy-friendly manner," said Mark S. Zagorski, CEO, eXelate. "eXelate is proud to be working with America's leading online publishers, enabling them to take control over their audiences and helping them create new, data-driven revenue streams."

About Autobytel Inc.

Autobytel Inc., an online leader offering consumer purchase requests and marketing resources to car dealers and manufacturers and providing consumers with the information they need to purchase new and used cars, pioneered the automotive Internet when it launched autobytel.com in 1995. Today, Autobytel believes it is now the largest provider of U.S. automotive consumer purchase requests for new cars and continues to offer innovative products and services to help consumers buy, and auto dealers and manufacturers sell, more used and new cars. Autobytel has helped tens of millions of automotive consumers research vehicles; connected thousands of dealers nationwide with motivated car buyers; and helped every major automaker market its brand online. Through its flagship website Autobytel.com®, its network of automotive sites, including Autotropolis.com®, DealershipJobs.com, Autoweb.com®, AutoSite.com®, Car.com(sm), CarSmart.com®, CarTV.com®, and MyRide.com® and its respected online partners, Autobytel continues its dedication to innovating the industry's highest quality Internet programs to provide consumers with a comprehensive and positive automotive research and purchasing experience, and auto dealers, dealer groups and auto manufacturers with one of the industry's most productive and cost-effective customer referral and marketing programs.

About eXelate

eXelate is the engine that powers 20 billion real-time, privacy-compliant data transactions for nearly 200 publishers and marketers every month. We make the process of accessing online audiences simple, safe, and scalable by arming data buyers and data owners with proprietary technology that automates data connections and centralizes audience management. Through our DataLinX data management platform, we enable transparent, secure, private data connections for publishers, data owners and marketers. The eXelate Marketplace delivers demographic, behavioral and purchase intent data on over 200M UV each month to over 50 directly integrated buyers, who seek to create a more relevant, and privacy-friendly, advertising experience. For more information, please visit http://www.exelate.com.

SOURCE eXelate



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