DETROIT, Feb. 13, 2012 /PRNewswire/ -- AutoCom Associates, a Michigan-based public relations firm specializing in automotive and high-tech communications, has signed a partnership agreement with Automotive PR (APR), an international automotive public relations group, designed to strengthen AutoCom's client services on a global basis.

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AutoCom and APR are two of the strongest names in the field of automotive public relations. The two firms will work together to benefit new and existing clients with market-specific expertise.

The partnership further expands APR's well-established global business network. Headquartered in London, APR has its own subsidiary in China and has a growing network of APR-branded affiliates throughout Europe, South America and India with more locations planned. APR currently represents companies such as Bosch, Chevrolet, Chevron Lubricants, Continental, DAF Trucks, Ferrari, Optare and Tata Steel.

Founded in 1995, AutoCom's team of professional communicators has extensive journalism, public relations and governmental affairs experience in addition to working relationships with media and professional organizations throughout the world. Its clients include Alcantera, A Raymond Tinnerman, Behr America, Elektrobit, Gage Products Company GKN Driveline,  Hella Electronics, Hella Lighting, Icom North America and Novelis.

"The APR network is an ideal fit for our agency's automotive practice," said Larry Weis, a former Ford executive and AutoCom co-founder with Jack Harned, formerly with General Motors. "Our clients certainly will benefit from APR's global resources. We look forward to working with other firms within the APR network."

Marco Ferrari, managing director at APR noted: "AutoCom will become our preferred U.S. partner and vice versa.  It is a great way to ensure that our clients have true international representation and benefit from our shared expertise."

SOURCE AutoCom Associates

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