Automakers Could Leave $8B on the Table by 2017 Telematics is crucial to maximizing profits.

BOSTON, June 19, 2013 /PRNewswire/ -- Strategy Analytics report, Telematics Update Detroit: Avoiding the Zombie Car analyzes potential dangers OEMs are facing by allowing connected vehicles to go unconnected.   According to John Canali, Senior Analyst with Strategy Analytics' Multimedia and Communications service (AMCS), "There are over 22M vehicles on the road that have telematics hardware but are not currently connected because subscriptions have lapsed.   The telematics business model is changing and revenues from subscriptions are far less important than revenues from other opportunities like retaining consumers and after sale purchases.   BMW, Hyundai, and Ford are beginning to see this and the business model appears to be slowly changing, however OEMs must adapt more quickly or revenues will be left on the table." 

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About Strategy Analytics

Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success. www.StrategyAnalytics.com 

US Contact: John Canali, +1 617 614 0700, jcanali@strategyanalytics.com

European Contact: Richard Robinson, +44(0) 1908 423 600, rrobinson@strategyanalytics.com

SOURCE Strategy Analytics



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