JACKSONVILLE, Fla., Jan. 26, 2016 /PRNewswire/ -- Automotive Broadcasting Network (ABN), the leader in automotive digital signage technology, today announced Doug Herberger as its new Executive Vice President of OEM and Dealer Relations.
Herberger will be integral to driving the strategic growth and development plan for ABN. In this newly created position, Herberger's primary goals will be to enhance the ABN brand and increase its market share by helping dealers and OEMs realize the potential of digital signage and content to impact customer satisfaction, overall brand loyalty and ultimately, drive sales. He will also serve as senior advisor to the Office of the President and lead the development of a new ABN Dealer Advisory Council.
"Doug's deep understanding of OEM and dealer dynamics coupled with more than 40 years of industry experience represents a significant asset to our strategic growth," said Jerry Daniels, CEO and President of ABN. "His knowledge of dealer business models coupled with his appreciation for OEM branding and marketing strategies, uniquely position him to bridge both audience concerns and develop solutions through ABN's technology, content delivery and speed of service."
Before joining ABN, Herberger was President of Allstate Dealer Services (ADS), where he broadened the portfolio of F&I products, strengthened the brand, and improved relationships with dealers and its distribution partners.
Prior to ADS, Herberger worked at General Motors for 35 years in several senior-executive positions, including General Manager of GM's Western Region, and Vice President and General Manager of GM's Global Service Parts Operations.
Herberger has a bachelor's degree in finance from St. Bonaventure University and a master's of business administration (MBA) from Michigan State University.
About Automotive Broadcasting Network (ABN):
Founded a decade ago by automotive retail professionals, the Automotive Broadcasting Network (ABN) has grown to become the largest provider of automotive digital signage in the United States. With patented and proprietary technologies, ABN has held steadfast to the vision of transforming the customer experience at retail automotive dealerships, resulting in increased sales and customer retention. ABN continues to pioneer the evolving digital media industry delivering engaging, customer-centric content to thousands of displays in every region of the country. For more information about ABN, go to: www.abnetwork.com.
SOURCE Automotive Broadcasting Network (ABN)