Automotive CRM Provider DealerSocket Helps GM Dealers 'Stop the Clock' and Respond to Internet Leads Quickly

SAN CLEMENTE, Calif., Sept. 1 /PRNewswire/ -- Leading automotive CRM provider DealerSocket (www.dealersocket.com), announced today that General Motors (GM) has approved the company for recertification as a Certified Lead Management Provider (CLMP). This important certification means that GM dealers will be able to adhere to GM's strict inbound lead response times and follow up on all Internet generated leads quickly and efficiently by using the DealerSocket CRM Solution.

"General Motors knows the importance of quickly responding to customer inquiries and DealerSocket's CRM Solution helps GM dealers do just that," stated Brad Perry, DealerSocket CTO and co-founder. "This recertification adds to the long list of automotive industry vendors who trust DealerSocket as a partner."

General Motors requires its US dealerships to use a Certified Lead Management Provider (CLMP) for receiving and responding to OEM-generated Internet leads. The recertification process included meeting over 100 functionality requirements.  Some highlights include:

1. Email notification for all lead types.  This ensures that all leads are responded to in a timely and efficient manner.  No leads will be lost or go unanswered.
2. Integration with mobile email devices such as Blackberry/other smart phones.  This allows for complete 24 hour coverage for all GM leads that are supported by GM OneSource.  Relevant lead details and status dispositions are properly captured, and all reporting executed in an accurate manner.  
3. Real time lead disposition transitions to GM's OneSource application.  Lead response is captured and stopped in real time to ensure timely and efficient customer response and dealer reporting.
4. Separate Lead distribution/work flow for each lead category.  Dealers are able to have a separate lead distribution/work flow for each lead category (Sales, Service, Parts, and Accessories) in a manner that allows dealers to separate lead types to support different in-dealership processes.  This functionality ensures that communications regarding leads are handled and dealt with accordingly by the appropriate department.
5. Capability to route leads to multiple authorized users at the dealership.  Dealers are able to see which leads will be delivered to whom, re-route leads due to vacations, and leaves of absence through an easy to use interface.  This interface also displays where leads have been routed, and/or re-routed.  This ultimately ensures that the leads are managed most effectively by the dealers and staff themselves.  
6. Capability to receive GM promotional email templates.  Dealers have the capability to receive GM promotional email templates, which include promotional creative and best practice messaging for use by their dealers lead email responses.  This gives the dealership the ability to utilize the marketing and promotional templates to their advantage.

GM Dealers who are interested in using DealerSocket as their CLMP should visit www.dealersocket.com or call: 866.813.1429

About DealerSocket

DealerSocket provides the automotive industry with the most comprehensive Customer Relationship Management (CRM) and training solutions available in the market today, allowing auto dealers to save time, save money, and improve sales staff effectiveness with one consolidated product. With the power to manage sales, service, CSI, marketing and training, DealerSocket is the complete source for all customer facing automotive dealership departments.

DealerSocket's core CRM is enhanced by a powerful data mining tool called MoneyMaker, an online process training university called Carmind and an efficient CallCenter solution. Top auto dealers are making their existing assets work harder and uncovering hidden revenue in leasing, sales and service through the use of DealerSocket's MoneyMaker and CallCenter tools.  Dealers are also getting more out of their people through the DealerSocket Carmind training university.  These products can be used alone or in conjunction with the core CRM solution to provide an end-to-end marketing and revenue producing engine.

More than 50,000 users at over 1000 auto dealerships throughout the U.S. and Canada now leverage DealerSocket's automotive CRM solution to optimize and manage marketing activities, sales processes, customer satisfaction and retention, and service department operations.  

Based in San Clemente, California, DealerSocket has won numerous awards and industry recognition, including being named to the Inc. 5000 list two times, member of Red Herring 100 North America in 2009, Best Management Team in the 2009 American Business Awards and Best Overall Company in the 2008 International Business Awards.  DealerSocket is recognized by Deloitte & Touche as one of the fastest growing companies in North America.  For more information, call 949-900-0300, email [email protected] or visit www.dealersocket.com  

SOURCE DealerSocket