BOSTON, March 12, 2013 /PRNewswire/ -- Visible Measures, the innovation platform for video, today announced that Steve Rousseau, formerly of Univision, has joined the company to serve as Vice President, Automotive Sales. Based in Detroit, Rousseau will lead the sales and strategy efforts in the automotive vertical for Visible Measures, focusing on helping automakers develop and launch successful branded content campaigns across the digital landscape. He will report to Marc Schraer, Senior Vice President of Sales and Account Management.
"With automotive companies shifting their strategy from ads to branded content, there's a great opportunity for Visible Measures to help them drive the engagement they need to strengthen and expand their audience relationships," said Visible Measures founder and CEO Brian Shin. "With his extensive experience servicing the biggest automakers in the world, Steve will be a phenomenal addition to the team."
"With well over two decades of experience in the automotive sector, Steve has had a tremendous career and has been a leading force in the industry, holding high profile roles in both sales and marketing," said Marc Schraer, Visible Measures SVP of Sales and Account Management. "We're thrilled to have Steve join the team and lend his extraordinary and unique skill set to expand and deepen our client base in the automotive vertical nationwide."
Prior to Visible Measures, Rousseau was the Vice President of the Client Development Group at Univision Communications Inc., leading the automotive vertical in Detroit. Rousseau joined Univision from Oncars.com, where he served as Executive Vice President of Sales and Marketing. Prior to Oncars.com, Rousseau was the Vice President Group Publisher of Motor Trend and Automobile Magazines and led them to record profits and ad pages while creating new profitable brand extensions.
"Automotive marketers are beginning to realize the importance of branded content and its impact on how consumers engage with their brands," said Steve Rousseau. "Visible Measures provides both the platform to syndicate branded video content and the data and analytics to help brands understand how audiences are engaging with them in video. It is an honor to work with such a progressive organization."
About Visible Measures
Visible Measures is the innovation platform for video. Leveraging its patented, proprietary video analytics technology, the company has developed the largest video data footprint in the world. Visible Measures uses this unprecedented video dataset to deliver video ads as content while optimizing engagement and earned viewership for Fortune 500 brands and agencies. Premium publishers use Visible Measures' revolutionary choice-based video promotion technology to generate significant new revenue streams. Visible Measures has invented a number of digital video metrics for the advertising industry, including the world's first accredited viewership and earned media metrics, which fuel top video charts for Advertising Age, the Wall Street Journal, Variety, Autoweek, iMedia, and others. To learn more about Visible Measures and its innovation platform for video, please visit http://www.visiblemeasures.com.
SOURCE Visible Measures