AutoScout24 Uses Magic xpi to Integrate its Salesforce.com CRM with Proprietary Enterprise Systems

OR YEHUDA, Israel, September 12, 2012 /PRNewswire/ --

Magic Software Enterprises Ltd. (NASDAQ: MGIC), a global provider of software platforms for enterprise mobility, cloud applications, and business integration, announced today that AutoScout24, the leading German-based Internet car-trading portal, has chosen Magic xpi Integration Platform to integrate its Salesforce.com CRM with its internal proprietary business solutions.

Magic xpi Integration Platform provides an out-of-the-box Salesforce.com optimized and certified adaptor that generates an accurate and real-time view of business-critical information, and eliminates the need to manually update on-premise systems when changes are made in Salesforce.com.

Magic xpi delivers enterprise-grade integration, business process automation, and data synchronization solutions, orchestrating the flow of business processes and managing information exchange between on-premise and/or cloud-based enterprise systems.

Joachim Rath, Head of IT Productions / Operations at AutoScout24 said, "Magic xpi enables us to integrate our Salesforce.com CRM with our back-end systems in the most efficient and risk-free way possible. By integrating our systems using Magic xpi, we gain a real-time 360° view of customer information. Moreover, automating our workflows and business processes enables us to benefit from increased productivity and reduced human error."

About Magic Software Enterprises

Magic Software Enterprises (NASDAQ: MGIC) empowers customers and partners around the globe with smarter technology that provides a multichannel user experience of enterprise logic and data.

For more information, visit http://www.magicsoftware.com.

About AutoScout24

AutoScout24 is the biggest online car market Europe-wide. With 15.6 million users in Germany each year and more than 10 million users in Europe each month, AutoScout24 is one of the leading Internet car portals on the market. Active in 18 countries, and with 40,000 member dealers, AutoScout24 is present in all the main European markets. AutoScout24 is a wholly-owned subsidiary of the Scout24 Group, which is, in turn, part of Deutsche Telekom AG.

For more information, visit http://www.autoscout24.com.

Except for any historical information contained herein, matters discussed in this press release might include forward-looking statements that involve a number of risks and uncertainties. Regarding any financial statements, actual results might vary significantly based upon a number of factors including, but not limited to, risks in product and technology development, market acceptance of new products and continuing product conditions, both locally and abroad, release and sales of new products by strategic resellers and customers, and other risk factors detailed in Magic's most recent annual report and other filings with the Securities and Exchange Commission.

Magic has made every effort to ensure that the information contained in this press release is accurate; however, there are no representations or warranties regarding this information, including warranties of merchantability or fitness for a particular purpose. Magic assumes no responsibility for errors or omissions that may occur in this press release.

Magic is a registered trademark of Magic Software Enterprises Ltd. All other product and company names mentioned herein are for identification purposes only and are the property of, and might be trademarks of, their respective owners.

Press Contact:
Tania Amar | VP Global Marketing
Magic Software Enterprises
tania@magicsoftware.com

SOURCE Magic Software Enterprises Ltd



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