Avantair Appoints LIPMAN as Agency of Record for Marketing and Brand Communications

Apr 05, 2012, 12:04 ET from LIPMAN

CLEARWATER, Fla., April 5, 2012 /PRNewswire/ -- Avantair, Inc. (OTCBB: AAIR), the industry leader of fractional aircraft ownership in the light jet cabin category and the only publicly traded stand-alone private aircraft operator, today announced they have selected LIPMAN as its marketing and advertising agency partner. LIPMAN will be responsible for evolving Avantair's brand strategy and creative messaging approach to the target market. While many in the private aviation industry were reeling during the recession, Avantair continued to soar, given its exceptional value proposition and use of a single aircraft type, the Piaggio Avanti. Through the partnership with LIPMAN, Avantair is strategically positioned to grow market share and continue to be the best in class. "We understand that investing in a private aircraft program is a substantial commitment, so we aim to showcase exactly what makes us unique and what it means to be an Avantair owner," said Steven Santo, founder and CEO of Avantair.  "LIPMAN demonstrated that they know the market, the customers and how to support our growth plan."

"Avantair has redefined the private aviation industry with clear innovation in their field," says Michael Mendenhall, President and COO of LIPMAN. "We plan to build upon their already stellar reputation through breakthrough creative and branding work."

About Avantair
Avantair, the sole North American provider of fractional shares, leases and flight time cards in the Piaggio Avanti aircraft, and the only publicly traded stand-alone private aircraft operator, is headquartered in Clearwater, FL, with more than 500 employees. The Company offers private travel solutions for individuals and businesses traveling within its service area, which includes the continental U.S., parts of Canada, the Caribbean and Mexico, at a fraction of the cost of whole aircraft ownership. The Company currently manages a fleet of 57 aircraft. For more information about Avantair, please visit: www.avantair.com.

About LIPMAN
LIPMAN is an innovative branding, marketing and advertising company whose purpose is to build living brands. We believe brands have a heartbeat, a voice, a face, opinions, and should play a role in driving revenue.

At LIPMAN we house end-to-end disciplines under one roof – working together and supporting each other with only the client's needs in mind. LIPMAN team members are a collection of best-in-class marketing specialists who have the passion and entrepreneurial spirit to build a disruptive start-up agency upon an 84-year heritage. For more information, please visit www.lipman-nyc.com.

Press Contacts:
Avantair
Hugh Drummond
hdrummond@oneillandassoc.com
617 646 1083

LIPMAN
Jamie Williams
Jamie@lipman-nyc.com
212 929 7211

SOURCE LIPMAN



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