This innovative solution let each territory customize the ads with alternate art, different talent, trailers, date messaging and legal lines. Custom video edits were also created to serve specific audiences. In all, the campaign turned out to be one of Netflix's largest dynamic global toolkits ever created and was incredibly powerful in meeting their marketing needs around the world.
"The Clio Key Arts are one of the industry's most prestigious awards. We are honored to accept on behalf of our work with Netflix on one of their marquee shows," said Rex Cook, CEO of AvatarLabs. "What drives us as a creative agency is the freedom to experiment with and deliver on cutting edge, technology-forward solutions that break barriers and wow both our clients and the viewers that interact with the experiences we create for them, around the world."
The Clio Key Art award rounds out an extraordinary year of client work and resulting award wins for AvatarLabs. In 2016 alone, the agency won accolades from some of the most well-respected and sought after awarding bodies in advertising and media, including the Webbys, OMMA, IAB Mixx, ThinkLA and the Internet Advertising Competition (IAC).
AvatarLabs is an award-winning, full-service digital agency founded in 2001 that leads in innovation, design and technology for Fortune 500 corporate brands and the world's top entertainment companies. The company's core expertise encompasses marketing strategy and execution across all digital platforms via websites, social campaigns, viral activities, mobile apps, online media campaigns, video content production and PR stunts. Credits include ground-breaking digital campaigns for some of the highest grossing multiyear franchises including Fox's Avatar, Marvel's Avengers, Lionsgate's The Hunger Games, Warner Bros.' The Dark Knight, HBO's Game of Thrones and many more. AvatarLabs has worked on six of the top ten highest grossing films of all time and has built a successful corporate portfolio with Fortune 500 companies including Mattel, American Greetings, Sony Corporation and Natori. For more information, please visit www.avatarlabs.com, or connect on Facebook and Twitter.
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