LOS ANGELES, March 17, 2016 /PRNewswire/ -- AvatarLabs, the award-winning, full-service digital agency that leads in innovation, design and technology for Fortune 500 corporate brands and the world's top entertainment companies, recently collaborated with Stillhouse® Spirits Co. to design and build the company's premier website: www.stillhouse.com, for the launch of Stillhouse, a uniquely bold new player in the whiskey category. The website, debuted in concert with the new premium 100% clear corn American whiskey brand, was designed to capture the attention of the coveted 21 to 34-year old demographic as Stillhouse® introduces itself to the fast-growing whiskey and flavored whiskey market.
Stillhouse turned to AvatarLabs as a creative partner on this key launch element because of their deep history and portfolio in entertainment marketing where sleek and sophisticated online experiences are required capital in reaching targeted audiences. Working closely with the Stillhouse team, AvatarLabs took the lead on creative and user experience strategy, pulling design inspiration from Stillhouse's revolutionary one-of-a-kind, daring red, 100% stainless steel can to launch the brand in the digital space. The intuitive visual interface vertically scrolls, lending itself to organic exploration responsive to all digital platforms.
"We wanted the Stillhouse website to reflect the brand's disruptive attitude, conveying the attitude and lifestyle attributes while also being fun and informative," said Brad Beckerman, Founder & CEO of Stillhouse. "We respected the work that AvatarLabs does for its clients in the entertainment space and appreciated that they understood how to connect with millennials. Stillhouse.com exceeded my expectations in translating our brand values and aesthetics into a visually stunning website that will serve its purposes today and for years to come."
Throughout the experience, AvatarLabs visually defines the aspirational brand, expressing a lifestyle full of originality, vitality and cool via bespoke shareable imagery. The website opens on a three-dimensional image of the Stillhouse stainless steel can that was rendered in house by AvatarLabs, giving the user the ability to explore it 360 degrees and appreciate the unique shape and lines of the cutting-edge design. Additional exploration reveals custom motion animations including that of the can frosting over and the beverage being poured onto ice. Exploring the site further reveals the six flavors, showcased within custom backgrounds that reflect the brand aesthetic; as well as recipes that highlight the versatility of the drink. AvatarLabs recommended the creation of the "Spotlight" section to keep the site feeling dynamic and fresh, and created a collection of branded images to complement the curated news items, video and social feeds.
"For any brand, an engaging, social, distinctive online presence at launch is crucial – be it next year's summer blockbuster movie or this year's new beverage," said Rex Cook, CEO of AvatarLabs. "Both AvatarLabs and Stillhouse are known for bringing disruption and innovation to our respective markets. Bringing our expertise together we were able to build a website that embodies the innovative aesthetics and effortless cool of the new brand with cutting-edge design and presentation."
All Stillhouse products are available in 750 ml 100% stainless steel cans with a suggested retail price of $27.99. With an unprecedented level of demand, Stillhouse is nearly sold out of its inaugural production. Stillhouse will be available in March in California, Indiana and Ohio, and will make a wider debut this summer in Arizona, Florida, Illinois, New Jersey, Pennsylvania and Texas. Additional states will be announced later this year.
AvatarLabs is an award-winning, full-service digital agency founded in 2001 that leads in innovation, design and technology for Fortune 500 corporate brands and the world's top entertainment companies. The company's core expertise encompasses marketing strategy and execution across all digital platforms via websites, social campaigns, viral activities, mobile apps, online media campaigns, video content production and PR stunts. Credits include ground-breaking digital campaigns for some of the highest grossing multiyear franchises including Fox's Avatar, Marvel's Avengers, Lionsgate's The Hunger Games, Warner Bros.' The Dark Knight, HBO's Game of Thrones and many more. AvatarLabs has worked on six of the top ten highest grossing films of all time and has built a successful corporate portfolio with Fortune 500 companies including Mattel, American Greetings, Sony Corporation and Natori. For more information, please visit www.avatarlabs.com, or connect on Facebook and Twitter.
About Stillhouse Spirits Co.
Founded by entrepreneur Brad Beckerman, Stillhouse Spirits Co. is a spirits industry disruptor and innovator in the clear whiskey category. Stillhouse Spirits Co. is committed to sustaining entrepreneurial endeavors and strives to support groundbreaking innovation across various economic sectors. For more information on Stillhouse®, please visit www.Stillhouse.com and follow Stillhouse® on Facebook (Facebook.com/StillhouseUSA), Twitter and Instagram (@StillhouseUSA). Please enjoy responsibly.
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