AVD Digital Media Launches China's First-ever Interactive Shoppable Video Retail Experience
SHANGHAI, Aug. 23, 2013 /PRNewswire/ -- AVD Digital Media (AVD), a digital innovation hub specializing in interactive video engagement, in partnership with Acorn International, Inc. (NYSE: ATV), a media and branding company engaged in developing, promoting and selling products through direct response and distribution networks, has officially launched its first interactive shoppable video for online consumers. This is the first shoppable eCommerce video of its kind in the China market.
AVD TOUCH™, AVD's proprietary interactive video solutions allow Acorn (NYSE: ATV) web shoppers to purchase and receive product information simply by touching any product or object they see on-screen. AVD's revolutionary technology is deployable on any eCommerce site and can also live inside online video portals and website banner ads. "This multi-platform capability enables maximum exposure and immediate shoppability in all the places audiences naturally go to watch content," says AVD's CEO, Andrew Ballen. "This opens up video everywhere as the new and natural way to drive eCommerce sales."
AVD TOUCH™ has been shown to dramatically increase click-through-to-buy and final conversion rates while significantly lowering cost per sale when compared to other direct-sell mechanisms.
"Engaging interactively with video content enables our consumers to sit in the driver's seat and take control of their online experience," states Executive Chairman of Acorn International and member of the USTR Advisory Committee for Trade Policy and Negotiations, Robert W. Roche.
Using visual keys in video, AVD TOUCH™ marries the world's most advanced technology with man's most powerful desire. Viewers can now purchase and explore anything they see and want, whenever it appears inside TOUCH™ video. This leads to natural and dramatic increases in viewer engagement, social sharing and immediate purchase.
To experience Acorn's shoppable video, please visit: http://www.chinadrtv.com
About Acorn International, Inc.
Acorn is a media and branding company in China, operating one of China's largest TV direct sales businesses in terms of revenues and TV airtime, and other direct sales platforms and a nationwide distribution network. Acorn's TV direct sales platform consists of airtime purchased from both national and local channels. Acorn's other direct sales platforms include an outbound telemarketing center, e-commerce websites, catalogs, third-party bank channels, and retail distribution. Acorn has built a proven track record of developing, promoting and selling proprietary-branded products, as well as products from established third parties. For more information, please visit http://ir.chinadrtv.com.
About AVD Digital Media:
AVD Digital Media provides intelligent video enhancement solutions. AVD uses patented technology to make video interactive across all platforms and channels so that audiences can engage with content while clients monetize it. Our suite of technologies provides unrivalled levels of engagement, actionable insight, and direct monetization on search engines and video portals in China. For more information, please visit www.avdmg.com. Follow AVD on Facebook, LinkedIn and Weibo.
See it. Like it. Touch it. Buy it. ™
SOURCE AVD Digital Media