NEW YORK, June 4, 2012 /PRNewswire/ -- Aviation Week announces the relaunch of its flagship brand, Aviation Week & Space Technology (AW&ST), which will debut with the July 2, 2012 issue in print and on mobile platforms. The new AW&ST will reach 30,000 additional decision-makers in the global aviation, aerospace and defense community, with a renewed focus on the interrelationship of aerospace technology, operations and business. Expanded coverage will include Defense Technology and MRO (Maintenance, Repair and Overhaul) editions each month, serving aerospace and defense industry professionals' growing need for insightful print and digital content that supports their business development in these high-growth sectors.
"Aviation Week is committed to taking the lead to simplify and integrate the information workflow for our global community and create highly differentiated value propositions for our advertising customers," says Greg Hamilton, President, Aviation Week. "This transformation also focuses the power of our highly experienced team of journalists creating not only broad industry coverage, but also actionable leadership in the Civil and Defense, Space, and Security sectors."
Market advantages of the re-launched AW&ST include:
- Expanded global community of more than 100,000 subscribers, representing the largest audience of decision-makers across the full breadth of the industry
- Enhanced digital content for deeper story connections with every issue, enabling earlier delivery to global audiences
- Defense content across air, space, cyber, land and naval technology to bring forward best practices and innovation that is transferable across the industry
- Commercial aviation content dedicated to the entire design, build, operations and aftermarket lifecycle of the fast-growing commercial air transport marketplace.
"AW&ST has a long heritage as the world's premier source of aerospace technology coverage, from stealth to advanced propulsion systems, and our renewed commitment to this mission, combined with its print and digital enhancements, will provide industry professionals with a much richer content experience," said Editor-in-Chief Anthony L. Velocci, Jr.
The AW&ST re-launch is the third in a series of investment and expansion initiatives Aviation Week has announced in 2012 with the common theme of simplifying and integrating content and marketing channels, including:
- May 3, 2012 — Investment in an extensive aircraft fleet database and forecasting products containing detailed information on 120,000 aircraft worldwide. The new data and analytics capabilities are expanding the offerings of the Aviation Week Intelligence Network (AWIN) and MRO-Prospector, and were accompanied by a doubling of the Aviation Week database and analytics team.
- April 26, 2012 — Investment in a new technology platform for Aviation Week's portfolio of digital products and databases and redesign of AviationWeek.com and AWIN user interfaces to simplify and integrate content and accelerate navigation and search capabilities.
About Aviation Week:
Aviation Week, a division of The McGraw-Hill Companies, is the largest multimedia information and services provider for the global aviation, aerospace and defense industries. Industry professionals rely on Aviation Week for analysis, marketing and intelligence. Customers include the world's leading manufacturers, suppliers, airlines, militaries, governments and other organizations that serve this global market. Aviation Week produces industry-leading events around the world, as well as ShowNews and Business & Commercial Aviation.
On July 2, 2012, the group's flagship Aviation Week & Space Technology (AW&ST) relaunches with an even greater focus on technology, business and operations that has long been the brand's hallmark. In addition to civil, military and space, AW&ST's market coverage is further expanded with new monthly Defense Technology and MRO editions to include land and sea and aftermarket insights.
Aviation Week's 2012 digital expansion includes a redesigned AviationWeek.com for deeper community engagement and navigation and a comprehensive technology upgrade to the Aviation Week Intelligence Network (AWIN). AWIN, the industry's essential integrated business tool, now has increased capability through more fleet and MRO data and an expanded team of data analysts.
About The McGraw-Hill Companies:
McGraw-Hill (NYSE: MHP) announced on September 12, 2011, its intention to separate into two public companies: McGraw-Hill Financial, a provider of content and analytics to global financial markets, and McGraw-Hill Education, an education company focused on digital learning and education services worldwide. McGraw-Hill Financial's leading brands include Standard & Poor's Ratings Services, S&P Capital IQ, S&P Indices, Platts energy information services, Aviation Week, and J.D. Power and Associates. With sales of $6.2 billion in 2011, the Corporation has approximately 23,000 employees across more than 280 offices in 40 countries. Additional information is available at http://mcgraw-hill.com.
SOURCE Aviation Week