DALLAS, Feb. 1, 2016 /PRNewswire/ -- Avocados From Mexico (AFM), the number-one selling avocado brand in the U.S., is back for the Big Game serving football fans an out-of-this-world experience during the first break of game day action on February 7, 2016 on CBS.1
After a successful debut in 2015, AFM is taking viewers through a hilarious, spaced out experience. Stationed on an interplanetary museum, the spot opens with a tall, orange alien tour guide leading a bunch of his comrades – of all shapes, sizes and tentacles – through an exhibit about Earth. The tour highlights what the aliens have determined are the most unique Earthly possessions that would amaze beings far and wide. These possessions, determined by the aliens themselves, showcase a number of pop-culture treasure troves, including the always in-season Avocados From Mexico.
"We are excited to build on last year's momentum and continue to integrate Avocados From Mexico into America's favorite pop-culture moments in fun, creative ways beyond the kitchen," said Alvaro Luque, president of Avocados From Mexico. "This year, we really enjoyed pushing creative boundaries for the fresh produce category and going head to head with some of the biggest brands in the world. Our ultimate goal is to drive home the importance of origin, and year-round accessibility of this delicious, authentic Mexican fruit."
On the heels of multiple major pop-culture integrations from the 89th Annual Macy's Thanksgiving Day Parade® to a partnership with Sesame Street to promote Health and Wellness, AFM continues its track to join America's conversations in the game day creative. Throughout the spot, the alien guide points enthusiastically to a range of pop-culture phenomena's from a Rubik's cube to a mannequin wearing the infamous blue or gold dress that drove the internet crazy. Also featured is actor Scott Baio who was obviously kidnapped and anxious to get to Earth.
AFM virtually announced their plan to send avocados to space for the whole universe to enjoy on January 25th. The journey has been tracked on AvosInSpace.com for fans to follow each step of the way and engage on social media using #AvosInSpace. Once in space things tend to take a turn off course, and AFM's mission was no exception. The brand ultimately called fans to help locate the missing spaceship in exchange for a chance to win a trip to Mexico along with a range of other dynamic prizes.
Last year, AFM made history as the first fresh produce brand to advertise during the Big Game with the light-hearted and humorous "First Draft Ever" spot. It featured former NFL stars Doug Flutie and Jerry Rice, who announced Mexico's choice of the avocado during a pre-historic, football-styled "draft" of plants and animals.
Avocados From Mexico is committed to giving consumers a nutritious way to enjoy game-time, and anytime snacking. This year's ad continues the trend toward 'good for you' choices advertised in a big way, and AFM is thrilled to be a part of that important shift. According to the Hass Avocado Board, fresh avocado consumption leading up to the Big Game is expected to reach a record 278 million avocados – a 13 percent increase over last year. That's heavier than 8,000 times the weight of a San Francisco cable car, enough to cover the entire length of the Golden Gate Bridge over 300 times at one foot high, and enough to fill a football field end zone to end zone over 53 feet high – 8 feet over the goal posts.2
Following a successful 2015 debut, AFM teamed back up with Austin-based advertising agency GSD&M for creative strategy and production of the Big Game multi-dimensional campaign. Havas Media will again handle the buying and execution of the Big Game spot, along with supporting CBS properties to surround its debut. The digital and social execution is being managed by Dallas based Richards Lerma.
About Avocados From Mexico
Avocados From Mexico (AFM) is a wholly-owned subsidiary of the Mexican Hass Avocado Importers Association (MHAIA), formed for the purpose of advertising, promotion, public relations and research for all stakeholders of Avocados From Mexico. Under agreements, MHAIA and the Mexican Avocado Producers & Packers (APEAM A.C.) have combined resources to fund and manage AFM, with the intent to provide a focused, highly effective and efficient marketing program in the United States. AFM is headquartered in Irving, TX.
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