DALLAS, June 20, 2016 /PRNewswire/ -- Avocados From Mexico (AFM), the No. 1 selling avocado in the U.S., is launching its first breakfast-focused campaign, the Avocado Breakfast Club, which leverages the back-to-school timeframe to provide busy moms with easy, nutritious and balanced breakfast solutions that include avocados. AFM's participation in the eat brighter!TM movement, which focuses on the nutritional value of fresh produce, is the perfect tie-in to help drive awareness and inspire nutritious eating habits.
"The breakfast market is a $65 billion industry and is projected to grow in value to $83 billion in the next eight years,"1 said Alvaro Luque, president and CEO at AFM. "With consumers' increasing concern for nutrition, combined with hectic schedules, retailers have an opportunity to appeal to shoppers by offering more fresh options like Avocados From Mexico that work well for breakfast."
Avocado Breakfast Club will be running from July 18 through August 30, 2016 when kids are getting ready to go back to school and adjust to a new routine. Studies show that students who eat breakfast have improved math scores, attendance, punctuality and decreased anxiety, depression and hyperactivity.2 So, as breakfast is extremely important for children, this campaign aims to inspire parents to incorporate fresh and nutritious choices, including avocados, into their family's morning meal.
Avocado Breakfast Club will appeal to shoppers with eye-catching and colorful eat brighter! co-branded bins and POS featuring favorite, furry Sesame Street characters. The campaign will also be supported by retail specific programming, such as loyalty coupons, ads, demos and display contests, as well as in-store radio and digital/social media. Supermarket registered dietitians will be provided digital tools to align with the program as well.
To learn more about this and other marketing and promotional activities, visit the Avocados From Mexico Facebook page, facebook.com/AvocadosFromMexico or website, AvocadosFromMexico.com.
The eat brighter! movement is a unique and powerful collaboration between Sesame Workshop and Produce Marketing Association (PMA) that encourages kids ages 2–5 to eat more fruits and veggies. The collaboration, commissioned by the Partnership for a Healthier America, works with the private sector and PHA Honorary Chair First Lady Michelle Obama to broker commitments to help end the childhood obesity epidemic.
About Avocados From Mexico
Avocados From Mexico (AFM) is a wholly owned subsidiary of the Mexican Hass Avocado Importers Association (MHAIA), formed for the purpose of advertising, promotion, public relations and research for all stakeholders of Avocados From Mexico in the United States. Under agreements, MHAIA and the Mexican Avocado Producers & Packers (APEAM A.C.) have combined resources to fund and manage AFM, with the intent to provide a focused, highly effective and efficient marketing program in the United States. AFM is headquartered in Irving, TX.
1 Hass Avocado Board. Retail Report: Retail Outlook and Forecast to Build Hass Avocado Retail Sales. 2014-2015.
2 NCSL. A Guide to The School Breakfast Program. August 2012
Media Contact: Victoria Benz
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SOURCE Avocados From Mexico